Product Marketing Manager

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Establish unique product positioning and messaging that aligns with customer needs, product features, and market insights.

• Simplify complex AI and legal technology into compelling customer value tailored for various buyer personas.

• Develop consistent narratives across the website, marketing campaigns, product launches, sales materials, and partner initiatives.

• Direct the go-to-market strategy for new product enhancements, features, integrations, and partnerships.

• Strategize and implement launches encompassing positioning, messaging, enablement, campaigns, and post-launch activities.

• Establish repeatable go-to-market processes to facilitate company growth.

• Produce customer- and sales-facing materials such as pitch decks, solution briefs, one-pagers, demo narratives, and industry insights.

• Generate customer evidence through case studies, testimonials, webinars, customer narratives, and use cases.

• Collaborate with Sales and Customer Success to enhance product adoption, deal quality, and success rates.

• Manage product messaging across the website and digital platforms.

• Develop campaigns that foster awareness, engagement, and product adoption.

• Evaluate and refine product marketing initiatives.

• Conduct customer interviews, market research, and win/loss analysis.

• Convert customer dialogues, product usage, and market trends into actionable insights.

• Guide product planning, messaging, and go-to-market strategies using customer and market insights.

• Spot opportunities for differentiation, product innovation, and strategic partnerships.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline.

• 5–8+ years of experience in Product Marketing, Product Management, Product Strategy, or Solutions Marketing within a high-growth B2B SaaS context.

• Experience in marketing intricate software products to enterprise clients, preferably those powered by AI or involving substantial data.

• Proven history of successfully leading product launches and creating positioning that results in measurable business outcomes.

• Exceptional storytelling abilities and a knack for translating technical or AI-driven products into clear, distinctive customer value propositions.

• Strong research and analytical skills with a record of converting insights into actionable go-to-market strategies.

• Excellent written and verbal communication skills, with a keen eye for detail.

• Capability to influence cross-functional teams without formal authority.

• High levels of ownership, curiosity, and a proactive approach.

• Experience utilizing AI tools to enhance research, content creation, and implementation.

• Background in marketing AI or machine learning products.

• Experience in selling to enterprise legal, professional services, or other knowledge-intensive sectors.

• Familiarity with legal workflows, knowledge management, document management systems, or enterprise search solutions.

• Experience in launching integrations, partnerships, or ecosystem products.

• Valid authorization to work in Switzerland, as specified in the application form.

🏝️ Benefits

• Equal opportunity employer dedicated to fostering an inclusive, high-performance culture.

• Opportunity to collaborate with top-tier law firms.

• Chance to establish a function from the ground up and influence go-to-market strategies.

• Opportunity to work alongside an ambitious and supportive team.

• Direct impact on customers and overall company growth.