Product Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Cultivate a profound and ongoing understanding of customers, partners, and the wider market through engagement, research, and data analysis.

• Recognize unmet and emerging customer requirements, translating these into commercial opportunities — including improved positioning, new packaging, clearer messaging, or alternative market entry strategies.

• Serve as the customer's voice in commercial and marketing discussions, ensuring insights influence how we present, package, and sell our products.

• Regularly disseminate customer and market intelligence throughout the organization, assisting teams in staying aligned with customer values and market trends.

• Create and uphold distinct positioning, messaging, and value propositions across the product range.

• Transform product capabilities and innovations into engaging, outcome-focused customer narratives.

• Ensure consistency and clarity of product narratives across customer-facing channels and internal documentation.

• Manage messaging, materials, and go-to-market initiatives for product launches, updates, and key campaigns.

• Define, brief, and sustain essential product marketing assets — including product pages, launch briefs, sales enablement resources, and product summaries.

• Collaborate with product, sales, and marketing teams to ensure that launches are not only commercially viable but also operationally prepared.

• Influence product pricing, packaging, and commercial strategies in collaboration with product and commercial leadership.

• Assess suitable fulfillment models for new offerings, encompassing sales-assisted methods as well as automated or marketing-driven fulfillment.

• Identify chances to enhance adoption, expand into related use cases, and increase revenue across the portfolio — including evaluating how our core strengths support product or market expansion.

• Comprehend key customer journeys spanning awareness, evaluation, onboarding, and adoption.

• Pinpoint friction points and opportunities for enhancing conversion, engagement, and retention.

• Develop content and programs that enable customers to realize value swiftly and comprehensively.

• Establish and maintain structured feedback mechanisms — such as webinars, customer communities, and advisory groups — that yield continuous commercial and market insights.

• Influence how products are showcased across websites, campaigns, content, and events.

• Monitor market trends, competitors, and customer sentiment to guide positioning and go-to-market strategies.

⛳️ Requirements

• Proven experience in a product marketing, go-to-market, or commercial strategy role, preferably within software, SaaS, or digital products.

• Excellent written communication skills, with the ability to convert product details into clear, persuasive customer language.

• Demonstrated capability to comprehend customer needs and translate them into enhanced positioning, messaging, and commercial results.

• Experience in shaping or supporting product pricing, packaging, or commercial launch strategies.

• Strong coordination and stakeholder management abilities across product, sales, and marketing teams.

• Comfortable working across various products, audiences, and priorities.

• Analytical mindset with the ability to merge qualitative and quantitative insights.

• Proficient in utilizing AI tools in daily tasks and adept at presenting AI-driven features to customers.

🏝️ Benefits

• Flexible work arrangements

• Professional development opportunities