Product Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop clear, distinct messaging that conveys product capabilities as business value

• Take charge of the go-to-market strategy and execution for product and platform launches

• Create impactful materials such as sales presentations, demo scripts, blogs, and social media content

• Produce enablement resources including one-pagers, battlecards, and objection handling guides

• Collaborate closely with Product and Demand Generation teams to ensure messaging and campaigns are aligned

• Perform customer interviews, conduct competitive research, and analyze win/loss metrics

• Continuously enhance messaging based on data insights, feedback, and performance metrics

⛳️ Requirements

• 3–5 years of experience in product marketing within the B2B SaaS sector

• Demonstrated experience in launching a product or significant feature to market

• Excellent writing and storytelling abilities (this role involves a significant amount of content creation)

• Experience in developing product messaging, go-to-market materials, and sales enablement resources

• A portfolio is required (must showcase examples of a product you have successfully taken to market)

• A self-motivated individual who excels in a remote, autonomous work environment

• Capability to assume responsibility and execute tasks independently

🏝️ Benefits

• Competitive salary

• Comprehensive health coverage

• RRSP matching program

• Unlimited paid time off

• Remote-first workplace culture