Product Marketing Manager

📋 Description

• Develop a distinct value proposition and messaging for Censys by thoroughly understanding the target markets and buyer personas.

• Create engaging, high-quality content at both business and technical levels across various formats such as print, web, social media, and video.

• Introduce new products and work alongside marketing teams to implement marketing campaigns that achieve awareness and pipeline objectives.

• Equip sales and channel teams to comprehend, present, and become experts in Internet intelligence.

• Collaborate effectively to build and execute plans that span multiple functional areas, including product management, go-to-market strategies, and sales.

• Define and implement the technical marketing strategy for one or more product segments, from initial launch to scaling.

• Lead technical storytelling and go-to-market initiatives by producing in-depth blogs, demo environments, whitepapers, technical sessions, and diagrams based on practical expertise.

• Convert customer requirements, technical specifications, use cases, and edge cases into materials that promote product features, configurations, and enhancements to technical audiences.

• Partner with demand marketing to execute campaigns aimed at security decision-makers.

• Engage in product roadmap discussions to identify gaps, technical debt, opportunity costs, and feasibility trade-offs.

⛳️ Requirements

• Over 5 years of experience in cybersecurity, preferably in Security Operations, Threat Hunting, Attack Surface Management, or Cyber Threat Intelligence, within product marketing, product management, or solutions engineering roles.

• Familiarity with Internet infrastructure related to tracking malware or Advanced Persistent Threats (APTs).

• Proven experience managing Product-led Growth (PLG) initiatives.

• Outstanding verbal and written communication skills, with a demonstrated ability to collaborate with a diverse range of stakeholders and clients.

• Innovative thinker capable of creating and delivering engaging presentations in various settings, from large internal teams to industry conferences and customer briefings.

• Experience with marketing campaigns that target a security decision-maker audience.

🏝️ Benefits

• Equity

• Health, dental & vision coverage

• Retirement with company contribution

• Parental leave

• Mental health & wellness benefits

• Flexible PTO

• Professional development stipend

• Sales incentive pay for most sales roles

• Annual bonus plan for eligible non-sales roles