Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of Audiohook's positioning, launch strategies, and user adoption.

• Design and implement the customer onboarding experience, in-product education, and lifecycle communications.

• Collaborate with Customer Success and Sales to pinpoint activation drop-off areas.

• Enhance the 90-day customer activation rate by a quantifiable margin.

• Create customer-facing case studies, testimonials, and reference initiatives.

• Manage the positioning, messaging, and narrative for Audiohook's platform.

• Perform ongoing research on customers, prospects, and competitors.

• Lead go-to-market strategies for new product launches, focusing on positioning and sales enablement.

• Develop sales enablement materials such as pitch decks, one-pagers, battle cards, and ROI calculators.

• Collaborate with Demand Generation on campaign messaging and coordinate with Product for roadmap contributions.

⛳️ Requirements

• Minimum of 4 years of B2B product marketing experience.

• Proven experience in managing post-close activation, onboarding, or lifecycle marketing—not limited to top-of-funnel launches.

• Excellent writing skills; capable of transforming complex technical features into clear and engaging narratives for buyers and users.

• Hands-on experience with end-to-end product launches: including positioning, enablement, communications, and measurement.

• Comfortable interacting directly with customers through interviews, advisory boards, and win/loss research.

• Experience in adtech, martech, or SaaS is preferred.

• Background in building reference programs or customer advocacy initiatives is preferred.

• Experience in a startup or high-growth company is preferred.

• Familiarity with AI tools for researching, drafting, and refining messaging is preferred.

🏝️ Benefits

• Fully remote work environment.

• Competitive salary and equity opportunities.

• Performance bonuses.

• Comprehensive health, dental, and vision benefits.

• Additional perks including a daily lunch stipend, monthly reimbursement for wifi, cell phone, and subscriptions, as well as an annual hardware stipend.

• Flexible PTO and a remote-friendly culture.

• Bi-annual corporate offsites.

• Opportunity to influence and shape a function within a rapidly growing tech company.