Product Marketing Manager

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Collaborate on the go-to-market strategy and implementation for new offerings and features.

• Create internal and external messaging, content, and communications for the launch or updates of offerings/features.

• Assist in demand generation by working with segment and customer marketing teams to enhance prospect and customer messaging and campaigns.

• Develop compelling positioning and messaging based on insights and pain points of the target audience.

• Keep product positioning and messaging up to date in accordance with our release schedule.

• Analyze market trends to pinpoint differentiation points for the product portfolio.

• Equip commercial teams with knowledge transfer, content, and programs that improve their understanding of the Patient Engagement solution and new product offerings.

• Perform competitive analysis to prepare positioning and talking points that address perceived disadvantages.

⛳️ Requirements

• Bachelor's degree in marketing, business administration, or a related field.

• Over 5 years of experience in Product Marketing with a focus on Patient Engagement.

• Preferred experience in healthcare, health tech, or similarly regulated environments.

• Demonstrated success in bringing products to market and supporting sales initiatives.

• Strong project management capabilities.

• Experience executing senior leader-endorsed, multi-faceted projects involving enterprise stakeholders.

• Outstanding communication and interpersonal abilities.

• Results-driven mindset aimed at achieving goals and driving business outcomes.

• Capacity to excel in a fast-paced environment.

🏝️ Benefits

• Health and financial benefits.

• Commuter support.

• Employee assistance programs.

• Tuition assistance.

• Employee resource groups.

• Collaborative workspaces.