Product Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Serve as a go-to-market (GTM) collaborator across Product, Sales, and Marketing teams.

• Spearhead product launch strategy and execution, which includes:

• - Major launches (significant platform releases, new product introductions, market expansions).

• - Minor launches (feature updates, enhancements, beta testing programs).

• Establish launch objectives, identify target demographics, create messaging frameworks, and develop activation plans.

• Ensure that launches are in line with:

• - Business priorities.

• - Product development timelines.

• - Market conditions and customer demands.

• Convert scoping documents, technical specifications, and product feature lists into:

• - Ideal customer profile (ICP)-aligned product narratives.

• - Clear advantages for customers.

• - Unique value propositions.

• - Outcome-driven messaging.

• Manage key product narratives, covering:

• - The primary problem we address effectively.

• - Messaging tailored to use cases.

• - Value stories for specific buyer personas.

• - Articulations from problem to solution.

• Ensure consistent messaging across all customer engagement channels.

• Collaborate closely with Sales to drive commercial success by providing:

• - Product collateral.

• - Sales presentations and pitch materials.

• - One-pagers, battlecards, and FAQs.

• - Case studies.

• Assist in deal processes by:

• - Clarifying product value in client contexts.

• - Customizing messaging for key accounts and segments.

• - Supporting Customer Success with seamless upgrade pathways.

• - Continuously enhancing sales materials based on field feedback and insights from deals.

• Oversee competitive analysis and market positioning.

• Create and maintain:

• - Competitive battlecards.

• - Win/loss analysis reports.

• - Differentiation narratives.

• Interact with industry analysts, research firms, and ecosystem partners.

• Assist with analyst briefings, inquiries, and market submissions.

• Function as a trusted partner throughout the organization, collaborating closely with:

• - Product Management.

• - Sales Leadership.

• - Marketing (Demand, Content, Events, Communications).

• - Customer Success.

⛳️ Requirements

• Experience in B2B SaaS or data-oriented platforms (experience in risk, compliance, or fintech is advantageous).

• Demonstrated ability to operate at the intersection of Product, Sales, and Marketing.

• Excellent storytelling and messaging capabilities.

• Commercially focused with a strong understanding of sales dynamics.

• Comfortable engaging with analysts and senior stakeholders in external settings.

🏝️ Benefits

• Comprehensive health insurance packages.

• Competitive salary with performance-based incentives.

• Opportunities for professional development and growth.

• Flexible working hours and remote work options.