Product Marketing Manager

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Articulate the business value of Arctic Wolf's cybersecurity offerings to Managed Service Provider (MSP) partners.

• Create solution positioning and value-driven messaging that sets the company apart from its competitors.

• Perform market research and gather buyer intelligence to gain insights into personas, purchasing behaviors, and buying criteria.

• Oversee go-to-market product launches involving Sales, Marketing, and Partners.

• Coordinate launch plans, timelines, communications, training, sales enablement, and deliverables.

• Develop sales and marketing materials such as datasheets, solution briefs, blogs, and presentations.

• Create talk tracks and internal tools to facilitate the sales process.

• Implement growth strategies for the Managed Service Provider channel through strategic planning and project management.

• Collaborate across functions with Product Management, Program Management, Sales, Marketing, and Partners.

• Engage with customers, develop personas, and launch products and promotional campaigns.

⛳️ Requirements

• Demonstrated experience in taking products from initial conception to market launch in the cybersecurity sector.

• Proficient in managing shifting task priorities and multiple deliverables simultaneously.

• Exceptional project management and presentation capabilities.

• Advanced interpersonal and relationship-building abilities.

• Strong interviewing and listening skills.

• Excellent verbal and written communication skills.

• Proven success in marketing through and to a partner channel.

• Solid understanding of cybersecurity principles and enterprise IT infrastructure.

• Bachelor’s degree in engineering, English, social sciences, business, or marketing.

• A minimum of 3 years’ experience in B2B cybersecurity product marketing.

• Willingness to travel; a passport is required.

• MBA is preferred.

• 1–2 years of preferred experience in Security Operations solutions as a product marketer.

• Direct experience with cybersecurity solutions for Managed Service Providers, including Endpoint Security and Managed Detection and Response, is preferred.

• Must adhere to information security policies, standards, processes, and controls.

• Background checks are mandatory.

• May need authorization to receive software or technology controlled under U.S. export control laws and regulations.

🏝️ Benefits

• Equity for all employees.

• Flexible time off and paid volunteer days.

• RRSP and 401k matching.

• Training and career development opportunities.

• Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services.

• Robust Employee Assistance Program (EAP) offering mental health services.

• Fertility support and paid parental leave.

• Variable incentive compensation.

• New hire equity grants.

• Accommodations for candidates and employees with disabilities.