Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Shape Product Strategy Through Insights: Collaborate closely with the Product team to define the roadmap by identifying new opportunities, revealing unmet needs of customers, merchants, and partners, and integrating feedback mechanisms. Utilize customer research, competitive analysis, and market trends to guide product development and strategic prioritization.

• Lead GTM Strategy and Execution: Take ownership of the comprehensive strategy and implementation of impactful GTM initiatives within your product domain—from beta testing to complete launch. This encompasses creating compelling value propositions, developing segmentation strategies, aligning cross-functional stakeholders, and measuring launch success. Furthermore, you will analyze intricate data sets to extract insights that inform segmentation, positioning, and refine product marketing approaches. Drive significant business impact through scalable programs that enhance adoption and growth.

• Accelerate Product Adoption and Growth: Design and implement initiatives that foster merchant engagement and large-scale adoption. Work in tandem with Sales, Customer Success, Enablement, and Partnership teams to ensure consistent messaging. Evaluate product adoption to inform optimization strategies and pinpoint growth opportunities.

• Enhance Strategic Client Engagement: Create messaging and materials for essential client-facing events, including bi-annual roadmap meetings with leading merchants. Develop a product vision and translate it into a persuasive external narrative that strengthens partnerships, builds trust, and encourages ongoing engagement.

• Operate with Agility and Drive Execution: Navigate uncertainty with assurance and bring clarity to complex, cross-functional initiatives. Manage multiple high-priority projects concurrently, anticipate risks, and sustain momentum through careful planning and execution.

• Leverage Business and Product Acumen: Cultivate a deep understanding of your product's functionality, along with the revenue and cost drivers that influence performance. Employ this knowledge to shape GTM and product decisions that resonate with company goals.

• Collaborate across Teams to Drive Alignment: Forge robust relationships across Product, Sales, Customer Success, Analytics, and other critical teams. Lead cross-functional meetings, resolve dependencies, and ensure cohesive alignment on GTM strategies and product initiatives.

• Be a Culture Carrier: Act as an advocate for Affirm’s values and culture, consistently cultivating collaboration, transparency, and innovation within the team and throughout the organization. Lead by example to create an inclusive and growth-oriented atmosphere, promote open communication, and inspire others to take risks and innovate.

⛳️ Requirements

• 7+ years of experience in product marketing, product management, or a related role, preferably in a Payments or Fintech setting.

• Demonstrated success in leading product launches and driving GTM strategies that yield business results.

• Strategic thinker with strong business acumen, capable of connecting customer needs, market trends, and product development.

• Exceptional communicator and storyteller, able to distill complex concepts for diverse audiences.

• Highly analytical mindset—comfortable with data and skilled in extracting insights that shape product and marketing strategies. Continually leveraging data to enhance product performance and user engagement.

• Experience managing ambiguity and fostering alignment in dynamic environments with changing priorities.

• Proven ability to collaborate and influence across functions.

• Excellent prioritization and project management skills, with a strong aptitude for balancing immediate execution with long-term strategy.

• Creative problem-solver who is willing to roll up their sleeves, iterate quickly, and advocate for innovative solutions.

🏝️ Benefits

• Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents.

• Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses.

• Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge.

• ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount.