Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Define market needs, market sizing, and distinct positioning for the Workforce Engagement Management category.

• Conduct customer research, analyze competitive intelligence, and collect feedback from Sales and Customer Success.

• Develop and manage launch plans, value propositions, competitive narratives, and demo flows for feature releases and campaigns.

• Ensure timely and brand-consistent execution across teams.

• Collaborate with Product to influence roadmap trade-offs and prioritization through market evidence and customer insights.

• Act as the customer's representative in strategic product discussions.

• Equip Sales and Customer Success with pitches, battle cards, objection-handling frameworks, and playbooks.

• Co-create and launch partner product integrations with internal teams and external partners.

• Oversee the go-to-market narrative and enablement for co-marketed solutions.

• Drive data-informed demand generation and campaign management.

• Design, execute, and refine campaigns and content throughout the buyer journey.

• Monitor performance against KPIs and adjust campaigns based on insights.

• Formulate pricing strategies, packaging recommendations, and financial modeling for the WEM segment.

• Validate assumptions through customer and sales feedback.

• Mentor and guide associate-level product marketers on research, positioning, and launch execution.

⛳️ Requirements

• 3–6 years of experience in B2B product marketing.

• Proven ownership of a feature, product, or segment launch with quantifiable business outcomes.

• Familiarity with both sales-led growth (SLG) and product-led growth (PLG) strategies.

• Experience in contact center, customer experience, or ERP environments is advantageous.

• A strong interest in workforce engagement, WEM buyer personas, use cases, operational workflows, and competitive positioning.

• Proficiency in pricing strategy, value proposition development, storytelling, basic financial modeling, and BI dashboards.

• Capability to build a business case and monitor leading indicators.

• Strategic research abilities, including conducting customer interviews, competitive analysis, market segmentation, and TAM sizing.

• Excellent communication and influencing skills across various functions.

• Capacity to present to executives, bridge the gap between Product and Sales, and foster trust with cross-functional partners.

• Project and program management expertise, including managing timelines, tracking dependencies, and ensuring execution to completion.

• Outcome-oriented and metrics-focused mindset.

• Skill in balancing strategic insights with detailed execution.

• Ability to work effectively across Product, Sales, and Growth teams.

• Intellectual curiosity and a readiness to challenge assumptions based on evidence.

• Capacity to take comprehensive ownership, independently solve problems, flag risks promptly, and escalate when necessary.

• Ability to mentor peers and junior team members while sharing knowledge generously.

🏝️ Benefits

• Discretionary merit increases, bonuses, and/or stock options may be available for specific roles.

• Sales variable compensation incentives may be offered for certain positions.

• Reasonable accommodations for individuals with disabilities.