Product Marketing Leader

This is a fully remote position, open to applicants in New York.

📋 Description

• Take charge of Lumana's insights into the market, customers, and competitive environment. Continuously collect intelligence from customers, competitors, sales, partners, and industry trends, then convert those insights into clear strategic recommendations.

• Identify the key areas where Lumana should concentrate its go-to-market efforts, adjust priorities as market conditions shift, and ensure that the GTM strategy mirrors actual customer demand rather than mere assumptions.

• Create and continuously refine distinct positioning and messaging that effectively communicates Lumana's value across various industries, buyer personas, and customer segments.

• Maintain consistency in messaging across all customer-facing interactions while integrating market intelligence and customer feedback to enhance product-market fit.

• Collaborate closely with Product, Engineering, Sales, Marketing, and Customer Success teams to introduce new capabilities to the market.

• Own the launch strategy from roadmap development to execution by transforming product investments into engaging market narratives, launch plans, and measurable business outcomes.

• Act as the strategic link among Product, Sales, Marketing, and Customer Success.

• Unite teams around GTM priorities, facilitate challenging prioritization decisions when competing initiatives occur, and ensure that the strategic direction is implemented rather than just discussed.

• Assume responsibility from the initial market signal through to execution, propelling initiatives forward with minimal oversight.

• Equip Sales and Channel teams with the necessary messaging, competitive intelligence, battlecards, pitch decks, objection handling, and enablement resources to accelerate the pipeline and enhance win rates.

• Continuously enhance enablement based on feedback from the field and competitive dynamics.

• Create customer-facing content including website messaging, case studies, product narratives, videos, blogs, and executive thought leadership that supports the entire buyer journey.

• Establish Lumana as an industry leader in AI-powered video intelligence through compelling storytelling rooted in customer outcomes and market trends.

• Represent the customer throughout the organization by synthesizing feedback, product usage data, sales insights, and market signals.

• Advocate for customer needs to shape messaging, GTM strategy, product prioritization, and long-term roadmap decisions.

⛳️ Requirements

• 5+ years of experience in B2B SaaS Product Marketing, demonstrating a proven ability to shape go-to-market strategies that yield measurable business outcomes—not just executing someone else's plan.

• Experience in building or scaling Product Marketing within a Series A–C startup or similarly high-growth setting where ambiguity, speed, and ownership are prevalent.

• Proven capability to interpret market signals, customer insights, competitive dynamics, and business data to make strategic decisions amidst incomplete information and adapt swiftly as conditions change.

• Strong understanding of intricate technical products, preferably in AI, computer vision, physical security, infrastructure, or enterprise software.

• Demonstrated success in closely partnering with Product, Sales, Marketing, Customer Success, and executive leadership to align priorities, influence roadmap direction, and execute successful go-to-market initiatives.

• Outstanding storytelling, writing, presentation, and messaging abilities, with the talent to translate technical capabilities into compelling customer value.

• Highly analytical with a solid understanding of business metrics and a proactive approach—comfortable balancing long-term strategy with hands-on execution.

• Ability to build from first principles, operate with limited structure, and take ownership from initial market insight through to execution.

• Strong executive presence with the ability to influence cross-functional teams and drive alignment through credibility rather than authority.

🏝️ Benefits

• Competitive Pay: Strong base salary + variable

• Equity & Upside: Own a piece of what you're building

• Tools that Work for You: We equip our team with top-tier technology and modern sales tools—so you can concentrate on closing, not administration

• Remote-First Flexibility: Work from your most effective location, alongside teammates globally

• Product Influence: Your input is valued—sales feedback directly impacts our roadmap

• Health & Wellness: Comprehensive medical, dental, and vision coverage

• Time Off: 15 days PTO, 10 paid holidays, and sick leave

• Financial: 401(k) with 4% employer match, equity (ISO) in a fast-growing startup

• Remote-Friendly: Flexible hybrid/remote work arrangements based on location

• Parental Leave: Paid parental leave for new parents

• Work Setup: $500 home office stipend and top-tier equipment provided