Product Marketing Lead – Trade

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement a comprehensive go-to-market (GTM) strategy for features within Trading across international markets — encompassing opportunity assessment, positioning, launch, and lifecycle enhancement.

• Collaborate with Product leaders to prioritize the roadmap based on market trends, user behavior, and potential for growth.

• Serve as a strategic advisor to Product and Growth teams, advocating for user needs and the realities of the market in decision-making processes.

• Shape long-term product strategy and monetization efforts through competitive analysis, segmentation, and market research.

• Oversee product and feature launches, creating narratives that resonate with cryptocurrency traders and holders.

• Propel lifecycle marketing initiatives aimed at boosting awareness, activation, and retention across Trading funnels.

• Work alongside Growth and Analytics to pinpoint friction points and opportunities within user journeys, transforming insights into programs that enhance key metrics — such as conversion, volume, and retention.

• Ensure robust measurement and ongoing iteration — every campaign should have clearly defined success metrics and documented insights.

• Collaborate with Product, Brand, Growth, Communications, Business Development, and Customer Support to execute integrated campaigns that link product value to cultural relevance.

• Align stakeholders across functions and manage timelines, priorities, and expectations to guarantee smooth execution.

• Collaborate with Data and Product teams to track performance, share insights, and continuously refine GTM strategies.

• Enhance MetaMask's reputation as a trustworthy, user-centric brand within the Trading community.

• Support educational initiatives, community engagement, and influencer programs that foster awareness and confidence, particularly among emerging market segments.

• Maintain consistency in storytelling across all platforms, from lifecycle emails to content and brand campaigns.

⛳️ Requirements

• 6 to 8+ years of experience in product marketing, preferably in fintech, crypto, or a rapidly growing consumer technology setting.

• Proven track record of successfully leading complex product launches and lifecycle growth initiatives with measurable results.

• Strong strategic thinking and storytelling capabilities — adept at distilling intricate product concepts into clear, engaging narratives.

• Analytical and results-oriented; skilled in interpreting data and leveraging insights to shape both marketing and product strategies.

• Exceptional communication, influence, and project leadership skills across cross-functional teams.

• A deep interest in web3, DeFi, and on-chain user behavior — or direct experience within the crypto landscape.

• Preferred: experience leading GTM strategies for perpetual trading and prediction market products, as well as targeting the Asia audience.

🏝️ Benefits

• Competitive salary

• Fully remote work

• Opportunity to collaborate with a diverse team

• Opportunities for professional development