Product Marketing Lead – Payor

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with General Managers to convert intricate AI Care platform capabilities into solution packages tailored for Commercial Health Plans, Public Sector, and Labor/Unions.

• Align product packaging, value-based models, and solution offerings with payer contracting, ASO/FI structures, and trust fund stipulations.

• Analyze payer purchasing matrices and develop sales playbooks, RFP narrative components, pitch tracks, and objection toolkits.

• Create positioning and messaging that emphasize population health impact, cost-of-care reduction, accessibility, and clinical outcomes.

• Test, iterate, and enhance messaging across payer channels, health plan pitch meetings, and RFP submissions.

• Manage the complete production of Payor GTM assets, including executive pitch presentations, clinical impact summaries, RFP content segments, and partnership guides.

• Conceptualize, initiate, and oversee integrated product and audience campaigns aligned with payer and trust fund planning cycles.

• Provide the Payor Commercial team with value propositions, sales strategies, and presentation materials.

• Work in conjunction with Demand Gen, Brand, Events, and General Managers on collaborative GTM initiatives.

• Act as the main GTM strategist and narrative driver for Sword’s Enterprise business.

⛳️ Requirements

• A minimum of 8 years of B2B Product Marketing experience.

• Proven history of launching new products, creating engaging narratives, and executing complex GTM activations.

• Extensive experience in marketing to healthcare payors, particularly Health Plans, Public Sector/Government programs, or Labor/Trust Funds.

• Strong understanding of medical management, health plan procurement, and member engagement dynamics.

• Exceptional skill in translating complex technology into clear, credible, and financially persuasive value propositions.

• Demonstrated ability to take campaigns from concept to market launch, measuring pipeline impact, deal velocity, and contract successes.

• Capability to collaborate effectively with General Managers, Product Managers, and Commercial executives.

• Proficiency in developing macro payer category positioning and crafting detailed pitch presentations and RFP narratives.

• Active utilization of modern AI tools for audience research, messaging variations, deal intelligence analysis, and content creation.

• AI proficiency at a minimum Level 1 (Explorer), using AI daily to enhance personal productivity.

• Legal authorization to work in the United States; immigration or work visa sponsorship will not be provided.

🏝️ Benefits

• Comprehensive health, dental, and vision insurance.

• Life and AD&D Insurance.

• Financial advisory services.

• Supplemental Insurance Benefits (Accident, Hospital, and Critical Illness).

• Health Savings Account.

• Equity shares.

• Discretionary PTO plan.

• Parental leave.

• 401(k).

• Flexible working hours.

• Remote-first company.

• Paid company holidays.

• Access to a free digital therapist for you and your family.

• Full-time employee benefits eligibility for employees regularly working 25+ hours per week.