Product Marketing Lead

This is a fully remote position, open to applicants in Australia, +1 more country.

📋 Description

• Define Shorthand’s market positioning, segmentation, and key value propositions.

• Gain insights into buyers, users, the market, and the competitive landscape, then codify those insights.

• Influence decisions regarding pricing, packaging, and monetization strategies.

• Establish use cases, messaging frameworks, and proof points to support both product-led and sales-assisted growth.

• Collaborate with customers to comprehend and compile Shorthand's value into reusable assets.

• Enhance deal narratives, address objections, and bolster sales confidence in collaboration with Sales.

• Develop sales enablement resources, such as presentations, one-pagers, objection-handling tools, and competitive positioning documents.

• Oversee product and feature launches from start to finish, including strategy, KPIs, narrative, and go-to-market execution.

• Maintain consistent messaging across website content, sales materials, lifecycle communications, and in-product interactions.

• Work alongside Product and Design teams to frame, name, and launch new features.

• Manage the creation and optimization of product pages.

• Contribute market insights and customer feedback to discussions around product strategy and roadmap.

• Report directly to the VP of Growth & Marketing while collaborating with the CEO, Sales, Marketing, and Product leadership.

⛳️ Requirements

• A bachelor's degree in marketing, business, journalism, communications, or a related field, or comparable industry experience.

• Ideally, 8+ years of experience in product marketing or a closely related discipline.

• Preferably experience in B2B SaaS or technology sectors.

• Demonstrated success in shaping positioning, messaging, and go-to-market strategies.

• Experience influencing pricing, packaging, or monetization decisions is preferred but not mandatory.

• Proven ability to partner effectively with leadership and teams from Sales, Product, and Marketing to impact product, pricing, and GTM decisions.

• Excellent written and verbal communication skills.

• Capability to simplify complex product concepts into clear, buyer-centric messaging.

• Strong experience in producing or overseeing sales enablement materials that drive revenue results.

• Ability to merge strategic thinking with hands-on execution.

• A passion for visual storytelling and effectively communicating product value online.

• Exceptional attention to detail.

• A collaborative mindset.

• A proactive self-starter who is a resourceful problem solver.

• Capacity to excel in a fast-paced, high-demand environment.

• High levels of intellectual curiosity.

• Intrinsic motivation and a commitment to delivering high-quality work.

• The successful candidate will be required to undergo a reference and criminal background check.

• Please ensure all documents are submitted in PDF format.

🏝️ Benefits

• Fully remote work environment.

• Flexible working hours.

• Funding for a co-working space.

• Genuine autonomy and the freedom to expand the role.

• An opportunity to make a significant impact in a growing SaaS company.

• Home office setup allowance.

• Provision of a laptop and any necessary peripherals for the job.

• Employee Option Plan available to all team members.

• Health and wellness fund.

• Access to coaching and counseling services.

• Paid parental leave.