Product Marketing, Community Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Craft the narrative for our product.

• Take ownership of positioning, messaging, and competitive narratives for Civic Marketplace, specifically tailored for local government buyers rather than tech audiences.

• Create launch materials for new features, including one-pagers, case studies, email sequences, and landing pages. Utilize AI drafting tools to enhance speed while ensuring high-quality output through your judgment.

• Collaborate with sales and partnerships teams to produce battle cards, pitch decks, and agency-specific materials for partner channels.

• Establish and manage Claude-powered content pipelines that encompass automated first-draft generation, content repurposing, and approval workflows for communication with suppliers and agencies.

• Monitor funnel performance in HubSpot, tracking progress from awareness to activation, and apply behavioral trigger logic to refine conversion rates at each stage.

• Build and foster a community.

• Oversee the supplier and agency community, managing onboarding communications, engagement strategies, milestone acknowledgments, and feedback mechanisms.

• Design and maintain bilingual (English/Spanish) outreach templates for supplier onboarding, AI-enhanced for appropriate tone and local context.

• Implement AI-assisted community response systems, utilizing Claude to draft replies to common supplier inquiries while escalating edge cases for human evaluation.

• Conduct regular community engagement activities (webinars, newsletters, asynchronous updates), translating product changes into language that resonates with procurement officers.

• Collaborate with partnership leads to activate COG and institutional partner networks as channels for community amplification.

• Integrate AI as a fundamental aspect of your workflow.

• Utilize Claude as your key partner for thinking and drafting, as well as for prompt engineering, workflow automation, and content quality assurance.

• Employ HubSpot for email sequences, behavioral triggers, pipeline reporting, and contact segmentation.

• Use Make/Zapier for multi-step automation: content routing, enrichment, and approval workflows.

• Leverage Notion AI for maintaining an internal knowledge base, synthesizing meeting notes, and documenting playbooks.

• Engage with Slack and AI agents for community channels, asynchronous communications, and AI-assisted response routing.

• Analyze community engagement data using PostHog/Analytics, focusing on activation drop-off and content performance.

⛳️ Requirements

• Minimum of 3 years of experience in product marketing, content strategy, or community management.

• A clear and distinctive writing style (you’ll be asked to provide examples of work that you are proud of).

• Proficient and active user of Claude or a similar AI writing tool.

• Experience in building or managing HubSpot workflows.

• Confident in engaging with both city procurement offices and startup environments.

• Comfortable working across US and UK time zones.

• You will be particularly competitive if you have:

• A background in govtech, the public sector, or civic technology.

• Proficiency in both English and Spanish (especially beneficial for supplier onboarding).

• Experience with cooperative purchasing or procurement platforms.

• Familiarity with COG, NIGP, or US local government procurement.

• Experience in creating AI prompt libraries, automation playbooks, or content pipelines from the ground up.

🏝️ Benefits

• Competitive salary plus early-stage equity.

• Comprehensive medical, dental, and vision insurance.

• Flexible paid time off.

• Remote-first work environment with genuine flexibility across US and UK time zones.

• Full access to an AI tool stack, including Claude Pro, HubSpot, Make, Notion, and more.

• Regular team offsite events, including international trips.

• Direct access to the founding team and a prime spot in the journey of building something meaningful.