Product Marketing Associate

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in go-to-market launches from the planning stage to execution.

• Create campaign materials such as messaging briefs, emails, landing pages, and sales enablement resources.

• Facilitate collaboration across Creative, Demand Generation, School Operations, Enrollment, and Product teams.

• Evaluate campaign performance and provide recommendations for enhancements.

• Conduct research on competitors and customers.

• Aid in documenting messaging and positioning strategies.

• Utilize AI tools effectively to expedite research, drafting, and analysis processes.

• Establish yourself as a trusted expert on assigned programs.

• Gain insights into customer audiences to enhance enrollment and boost retention.

• Convert customer insights into marketing campaigns that showcase the value of Stride's schools.

• Oversee launches, create marketing materials, assess results, and enhance customer experience through testing and learning.

• After one year, take full ownership of at least one end-to-end launch with minimal supervision.

• Offer messaging and positioning guidance for one to two products or programs.

• Present campaign performance analysis along with actionable recommendations.

• Foster cross-functional relationships and independently produce high-quality campaign materials.

⛳️ Requirements

• 1–2 years of experience in marketing.

• A combination of education and experience that is equivalent.

• Capability to manage multiple priorities daily, with managerial support as necessary.

• Highly organized and detail-oriented, consistently meeting deadlines.

• Strong growth mindset with the ability to accept feedback and show continuous improvement.

• Willingness to travel up to 10% of the time.

• Ability to successfully pass a required background check.

• No specific certificates or licenses required.

• Excellent analytical and problem-solving abilities.

• Proficient presentation skills and comfort with standard presentation and collaboration tools.

• Strong interpersonal skills and the capability to build effective working relationships across teams.

• Ability to work independently as well as in a team-focused environment.

• Strong written and verbal communication skills.

• Exposure to marketing metrics through work experience, coursework, or internships.

• Commitment to delivering high-quality work and taking ownership of deliverables.

• Preferred experience in product marketing, brand management, or related cross-functional roles.

• Experience in EdTech is preferred.

• Comfort with using AI tools for research, drafting, and analysis.

🏝️ Benefits

• Eligible employees may receive a bonus.

• Health benefits are available for eligible employees.

• Retirement contributions provided for eligible employees.

• Paid time off available for eligible employees.

• Reasonable accommodations for applicants with disabilities during the application process.