Product Marketing Associate

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Analyze both qualitative and quantitative user data to identify patterns, friction points, and opportunities throughout your product portfolio.

• Assist in the evolution of our Shopper Voice and Customer Advocacy research initiatives.

• Provide authentic insights from a Gen Z consumer perspective to inform problem framing, messaging development, and product experience evaluation.

• Leverage AI tools to expedite insight generation and refine the inputs that influence growth strategies and marketing plans.

• Manage product marketing for a specific range of products, both new and existing, overseeing the complete lifecycle: Discover & Validate, Shape & Plan, Launch & Learn, Optimize & Scale.

• Establish positioning and messaging for your products based on behavioral data and user research findings.

• Create and implement go-to-market plans across in-app surfaces, lifecycle messaging, and various marketing channels.

• Track adoption and engagement metrics after launch, identifying risks and opportunities for iteration.

• Approach every task as a test. Whether introducing something new or enhancing an existing feature, consistently design for learning, monitor outcomes, and iterate based on data insights.

• Collaborate closely with Product Managers and Marketing Communications for every product you engage with. They will be your key partners in testing, launching, and enhancing.

• Navigate through Product, Engineering, Data, Design, and Marketing teams to advance projects effectively.

• Quickly adjust priorities in response to shifting business needs.

• Contribute to team documentation to ensure insights and learnings are shared across teams.

⛳️ Requirements

• 0–2 years of experience in Product Marketing, Growth, Consumer Research, or a related field. Recent graduates are welcome to apply. Internships, co-ops, and academic projects are considered valid experience.

• Strong analytical skills and comfort in working with qualitative feedback, behavioral data, and survey results.

• Ability to communicate clearly and concisely, transforming complex information into sharp insights or recommendations.

• A keen interest in AI tools and a willingness to utilize them to enhance productivity. Bonus points if you are already using these tools regularly.

🏝️ Benefits

• Opportunity to work in a dynamic environment with a focus on innovation.

• Collaborate with a talented team passionate about driving product success.

• Access to professional development opportunities and resources.

• Flexible work arrangements to support work-life balance.