Product Marketing Associate

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Examine qualitative and quantitative user data to identify patterns, pain points, and opportunities within your product portfolio

• Assist in the development and enhancement of our Shopper Voice and Customer Advocacy research initiatives

• Provide a genuine Gen Z consumer viewpoint on how we define challenges, craft messaging, and assess product experiences

• Leverage AI tools to expedite insight generation and refine the inputs that influence growth strategies and marketing plans

• Oversee product marketing for a specified range of products, both new and existing, managing the complete lifecycle: Discover & Validate, Shape & Plan, Launch & Learn, Optimize & Scale

• Establish positioning and messaging for your products based on behavioral data and user research

• Create and implement go-to-market plans across in-app surfaces, lifecycle messaging, and various marketing channels

• Track adoption and engagement following launch, identifying risks and opportunities for iteration

• Approach every task as an experiment. Whether you're introducing something new or enhancing an existing feature, always design for learning, monitor outcomes, and iterate based on data insights

• Collaborate closely with Product Managers and Marketing Communications on each product you engage with. These will be your key partners in testing, launching, and refining

• Navigate through Product, Engineering, Data, Design, and Marketing to advance projects

• Adjust priorities swiftly as business requirements change

• Contribute to team documentation to ensure insights and learnings are shared across teams

⛳️ Requirements

• 0–2 years of experience in Product Marketing, Growth, Consumer Research, or a related discipline. Recent graduates are welcome to apply. Internships, co-op experiences, and academic projects are considered

• Strong analytical skills with a comfort level in working with qualitative feedback, behavioral data, and survey results

• Ability to communicate clearly and concisely, transforming complexity into sharp insights or recommendations

• An interest in AI tools and a desire to utilize them for more efficient work processes. Bonus points if you already use them regularly

🏝️ Benefits

• Opportunity to work in a dynamic and innovative environment

• Collaborative team culture that encourages sharing and learning

• Professional development opportunities to enhance your skills and career growth