Product Marketer

📋 Description

• Develop and sustain the positioning and messaging for all Search Atlas product offerings — SEO, content, site management, vibe coding, Google Ads, and the integrated platform.

• Produce product one-pagers, feature briefs, and messaging documents utilized daily by Sales, Marketing, and Customer Success teams.

• Convert technical product features into clear and engaging language suitable for marketing directors, CMOs, agency owners, and hands-on practitioners.

• Continuously enhance messaging informed by competitive intelligence, customer discussions, and market feedback.

• Monitor competitors across all product lines, including Ahrefs, SEMrush, Surfer, Jasper, Webflow, and others.

• Create and manage competitive battle cards to assist the sales team in securing head-to-head deals.

• Develop the resources that empower the sales team to close deals, including pitch decks, demo scripts, case studies, ROI frameworks, and objection-handling guides.

• Assist in go-to-market strategies for new product launches, significant features, and platform updates.

• Identify, interview, and write customer case studies and success stories that showcase real business impact.

⛳️ Requirements

• 4–7 years of experience in B2B SaaS product marketing.

• Ability to transform technical features into engaging messaging.

• Strong, clear, and persuasive writing capabilities.

• Experience in creating sales enablement materials for representatives.

• Familiarity with competitive intelligence and battlecards.

• Proven cross-functional collaboration skills across product, sales, and marketing teams.

• Self-motivated, organized, and capable of managing workload independently.

• Experience in supporting product launches and go-to-market activities.

• Preferred: Experience in SEO or martech tools (Ahrefs, SEMrush, HubSpot).

• Familiarity with marketing AI-powered products.

• Background in a multi-product platform organization.

• Experience working in a company with $20M–$100M in ARR.

• Knowledge of PLG or community-led growth approaches.

🏝️ Benefits

• Health

• Dental

• Vision

• 401(k)

• Flexible PTO

• Remote-first