Product Manager, Paid Ads

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and implement a major segment of the Paid Ads product roadmap.

• Recognize market opportunities, customer requirements, and platform modifications that should guide roadmap investments.

• Establish product strategy focusing on optimization, automation, bidding, measurement, and capabilities for advertisers.

• Assess emerging trends in paid advertising, AI, and digital marketing to pinpoint opportunities for product innovation.

• Lead projects from initial discovery through to launch and continuous optimization.

• Convert business challenges and customer requirements into distinct product specifications, user flows, success metrics, and rollout strategies.

• Collaborate closely with Engineering and Data Science to provide scalable product solutions.

• Weigh customer value, business impact, and technical complexity when making prioritization choices.

• Propel innovation in AI-powered optimization, bidding, automation, and recommendation functionalities.

• Transform emerging AdTech, platform, AI, and industry advancements into unique product experiences.

• Establish measurement frameworks and success metrics to assess product efficacy.

• Leverage data and experimentation to guide product investments and enhance advertiser performance.

• Collaborate with Customer Success, Sales, Marketing, and Operations to ensure the effective activation and adoption of new features.

• Foster alignment among stakeholders and influence decisions without direct authority.

• Present product strategy, recommendations, trade-offs, and outcomes to leadership teams.

⛳️ Requirements

• Over 5 years of product management experience delivering customer-focused, platform, SaaS, or technology products.

• More than 3 years of experience in digital advertising, AdTech, MarTech, performance marketing, or similar fields. Familiarity with advertising platforms, campaign optimization, measurement, and automation is highly desired.

• Profound knowledge of digital advertising, AdTech platforms, and performance marketing, encompassing optimization, automation, bidding strategies, measurement, attribution, conversion tracking, and AI-driven campaign management.

• Proven experience collaborating closely with engineering teams to deliver products from conception to launch.

• Exemplified ability to transform unclear business challenges into defined product strategies and execution plans.

• Strong analytical capabilities and data-driven decision-making skills.

• Experience leading cross-functional projects across Product, Engineering, Data Science, and Go-to-Market teams.

• Exceptional written, verbal, and stakeholder communication abilities.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible working hours and remote work options.

• Opportunities for professional development and career advancement.

• A collaborative and inclusive workplace culture.