Product Manager, DTC Customer Journey – Shopify

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee and enhance the daily DTC roadmap for the Shopify platform, including the checkout process and post-purchase experiences.

• Prioritize, organize, and remove obstacles for product initiatives.

• Analyze the complete customer journey utilizing analytics, session data, and consumer feedback.

• Collaborate with UX teams on research, design, prototypes, and A/B testing.

• Convert business requirements into user stories and acceptance criteria.

• Collaborate with Engineering and development teams to implement Agile sprints for Shopify themes, applications, and checkout processes.

• Manage the experimentation backlog, which includes hypotheses, test designs, results readouts, and rollout decisions.

• Develop business cases, test outcomes, and recommendations for senior leadership, marketing, and merchandising.

• Work with CRM, Creative, and Marketing teams to ensure site experiences align with campaigns, promotions, and product launches.

• Evaluate conversion rates, AOV, LTV, and retention; report findings and iterate accordingly.

• Conduct research on competitors, Shopify applications, platform features, and personalization tools.

⛳️ Requirements

• Minimum of 3 years of experience in product management, digital products, ecommerce, or DTC customer experience.

• Proven ability to manage a product backlog or roadmap effectively.

• Practical experience with Shopify, including themes, applications, and checkout processes.

• Capability to collaborate with developers to define scope, deliver, and quality-assure Shopify modifications.

• Experience in UX research, wireframing, prototyping, usability testing, and mobile-first design principles.

• Ability to transform data and customer insights into actionable roadmaps, recommendations, and business cases.

• Demonstrated skill in prioritizing tasks, sequencing releases, and balancing stakeholder interests.

• Familiarity with Agile methodologies and tools like Jira and Confluence.

• Strong analytical skills in A/B testing, KPI tracking, and using analytics tools such as Google Analytics, PowerBI, or Quantum Metrics.

• Excellent communication, organizational, and stakeholder management capabilities.

• Willingness to work typical PST business hours with some flexibility.

• Capacity to endure extended periods of sitting and screen use.

• Willingness to travel up to 10% of the time.

• Experience with Shopify Plus, CRO, experimentation frameworks, Klaviyo, SFCC, SFMC, personalization platforms, recommendation engines, CDPs, or B2C ecommerce is preferred.

🏝️ Benefits

• Generous paid time off, including volunteer time off.

• Access to learning and development resources to foster personal and professional growth.

• Wellness benefits, including memberships for meditation apps.

• Discounts on products and free samples.

• Fully remote work opportunities for US-based roles.

• Comprehensive health, vision, and dental insurance.

• Retirement benefits.

• Flexible spending account options.

• Employee assistance program.

• Fitness perks.

• Dog-friendly office environment.

• Company discretionary bonus plan.

• Opportunities for volunteer activities, Mariners games, and happy hours.