Product Manager, Crane, Rigger and Signal Person

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the daily custodian of NCCER’s Crane, Rigger, and Signal Person product line.

• Drive the growth and profitability of NCCER's crane certification products.

• Convert executive strategies into a practical product roadmap and daily priorities.

• Collect customer feedback, market intelligence, and product performance metrics.

• Collaborate with cross-functional teams to implement product enhancements.

• Prioritize features, enhancements, bug fixes, and customer inquiries.

• Assess risks, trade-offs, and opportunities while making recommendations to leadership.

• Oversee product adoption, customer satisfaction, and overall business performance.

• Manage the crane certification product portfolio and formulate annual growth strategies and revenue objectives.

• Identify deficiencies in certification offerings and stay updated on industry trends, regulations, and workforce requirements.

• Develop roadmaps for new certifications and endorsements.

• Ensure NCCER crane certifications are included in state standards and/or requirements.

• Identify target customer segments and conduct competitive analyses.

• Create marketing and sales strategies, sales tools, pricing models, and value propositions.

• Collaborate with marketing, sales, business development, and finance to enhance adoption, growth, forecasting, and profitability.

• Foster relationships with crane manufacturers, rental companies, contractors, owners, and industry associations.

• Represent NCCER at industry meetings, conferences, and standards development meetings.

• Monitor certification volumes and pass rates while evaluating program effectiveness.

• Ensure adherence to consistency and quality standards while enhancing the candidate experience.

• Manage the P&L for crane certification programs.

• Track KPIs such as revenue growth, market expansion, certifications issued, and recertification volumes.

⛳️ Requirements

• 7-10+ years of experience in the construction industry, workforce development, crane operations, industrial services, or heavy equipment sectors.

• Proven experience in launching and managing products or programs.

• Demonstrated responsibility for revenue growth.

• Strong project management capabilities.

• Extensive experience in managing or supporting complex, customer-facing products or programs in technical, regulated, or industrial settings.

• Proven ability to build and maintain relationships with owners, operators, contractors, and industry stakeholders.

• Experience representing an organization at industry meetings, conferences, advisory councils, or standards-setting bodies.

• Ability to translate customer needs, feedback, and market insights into actionable product roadmaps, platform enhancements, and continuous improvement efforts.

• Experience in market analysis, competitive intelligence, business planning, and pricing strategy.

• Documented success in program/product management, process improvement, budget management, and data analysis.

• Strong background in sales enablement and customer development.

• Experience collaborating across functions with product development, engineering, assessment, marketing, sales, and operations teams in a matrixed organization.

• Ability to assist with customer onboarding, operational problem-solving, data updates, and technical issue resolution.

• Experience working towards established sales or revenue targets.

• Excellent written, verbal, and presentation abilities.

• Capability to manage multiple priorities, timelines, and stakeholders concurrently.

• Proficiency with Microsoft Office, CRM systems such as Salesforce, and product or project management tools.

• Capacity to work independently, exercise sound judgment, and adapt in a fast-paced, dynamic environment.

🏝️ Benefits

• Equal opportunity employment.

• Reasonable accommodations for individuals with disabilities and bona fide religious beliefs.