Product Management Lead, Communication Platform

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the strategy and roadmap for member communications orchestration across service, clinical, and engagement scenarios.

• Lead the assessment of build-vs-buy options and vendor strategies, including evaluations and proofs of concept for orchestration/CDP platforms.

• Propel the transition from a fragmented communications infrastructure to a robust orchestration model.

• Manage communication preferences and consent experiences, encompassing data integrations, campaign remapping, and comprehensive testing.

• Facilitate personalized, data-driven, and AI-enhanced engagement through nudges, journey messaging, suppression logic, segmentation, and next-best-action strategies.

• Convert architecture involving Snowflake, CDP, content management, orchestration logic, APIs, and downstream delivery systems into actionable product direction.

• Establish measurement frameworks that evaluate delivery performance, engagement, booking conversions, repeat visits, suppression accuracy, preference adoption, and operational efficiency.

• Collaborate with stakeholders from marketing, data, engineering, clinical services, operations, legal/privacy, design, and executive leadership.

• Ensure that communications are timely, relevant, clinically appropriate, consent-aware, and maintain member trust and experience.

⛳️ Requirements

• Over 10 years of experience in product management.

• Extensive background in consumer-facing platforms, engagement, lifecycle, growth, CRM, or marketing technology sectors.

• Proven ability to link product roadmap choices to business outcomes such as activation, conversion, retention, visit growth, operational efficiency, or revenue impact.

• Practical experience with communications, lifecycle, CRM, marketing automation, journey orchestration, or customer engagement platforms like Braze, Iterable, Salesforce Marketing Cloud, Adobe Journey Optimizer, Customer.io, or similar tools.

• Strong technical knowledge of architecture tradeoffs, APIs, event triggers, data pipelines, segmentation, consent/preference logic, and implementation challenges.

• Experience in leading build-vs-buy evaluations, vendor assessments, proofs of concept, platform migrations, or significant cross-functional investments.

• Strong product judgment in uncertain environments.

• Experience collaborating with stakeholders across marketing, product, data, engineering, operations, legal/privacy, and executive levels.

• Strong analytical skills and the ability to establish measurement frameworks and analyze funnel or engagement data.

• Excellent written and verbal communication skills.

• Ability to influence without formal authority and foster alignment among teams.

• Candidates must currently be authorized to work in the United States without needing visa sponsorship now or in the future.

• Preferred qualifications include experience in regulated consumer categories, CDP strategy, Snowflake-based segmentation, reverse ETL, data activation, service or clinical communications, custom orchestration platforms, preference centers, consent systems, suppression logic, or notification-governance frameworks.

🏝️ Benefits

• Eligibility for performance bonuses.

• Flexible vacation policy.

• 80 hours of paid sick, safe, and caregiver leave annually.

• Inclusive benefits program for employees and their families.

• Opportunities for career advancement and professional development.

• An innovative and inclusive workplace environment.

• Equal Opportunity Employer.