Product Lead – Self-Serve Growth

This is a fully remote position, open to applicants in Spain.

📋 Description

• Oversee the entire self-serve funnel process, encompassing signup, trial, activation, conversion to paid, and expansion.

• Take ownership of the website and product UI roadmap along with its priorities.

• Collaborate with development leads, engineers, and designers to implement enhancements that capture demand and stimulate funnel activity.

• Create and conduct conversion experiments across various formats, messaging, and narratives.

• Optimize product-led growth pathways starting within open source and developer ecosystems.

• Enhance developer workflows involving documentation, SDKs, code samples, and initial hands-on experiences.

• Construct customer data based on usage patterns and firmographics.

• Guide customers through personalized onboarding and relevant content.

• Collaborate with RevOps to determine the appropriate timing for sales outreach.

• Formulate hypotheses, conduct A/B tests and funnel experiments, and present findings.

⛳️ Requirements

• Proven track record of driving growth and managing funnels within a B2B SaaS or developer-focused environment with a self-serve or PLG approach.

• A strong curiosity about how engineers operate and adopt tools.

• Experience in marketing or developing for technical audiences.

• Familiarity with developer tools, APIs, data products, or technical audiences.

• Proficiency in utilizing AI coding tools to prototype experiments, mockups, and functioning demos.

• History of transforming websites into effective platforms for capturing demand and driving funnel activity.

• Demonstrated success in customer growth and nurturing, including activation, free-to-paid transitions, expansion, and reducing churn.

• Comfortable with defining metrics, instrumenting funnels, segmenting customers, and integrating product signals with messaging and human outreach.

• Experience working as a product owner or growth PM alongside engineering and design teams.

• Strong skills in cross-functional collaboration across marketing, product, customer success, RevOps, and sales.

• 5–8+ years of experience in growth, growth product management, or lifecycle/funnel roles.

🏝️ Benefits

• Freedom and flexibility to work from locations that enhance your productivity.

• Opportunities to attend conferences and engage with team members worldwide.

• Work with leading-edge open source technologies and tools.

• Be part of a self-motivated, progressive, and multicultural team environment.