Product Launch Lead

This is a fully remote position, open to applicants in Ohio.

📋 Description

• Own and manage the company's new product launch calendar.

• Collaborate with leadership, product development, operations, marketing, creative, compliance, and marketplace teams to establish launch timelines.

• Identify essential launch milestones, dependencies, risks, and deadlines.

• Ensure each launch is assigned a clear owner, timeline, checklist, and status.

• Confirm that marketplace listings are completed accurately and punctually.

• Coordinate necessary listing assets, including product titles, bullet points, descriptions, images, A+ content, backend keywords, pricing, variation setup, and compliance documentation.

• Monitor listing readiness across Amazon and other pertinent sales channels.

• Collaborate with internal and external teams to resolve listing obstacles prior to launch.

• Oversee the launch process from planning through to go-live.

• Ensure products are launched on schedule and in alignment with the approved launch plan.

• Coordinate inventory availability, FBA setup, warehouse readiness, DTC setup, product page readiness, and marketing activation.

• Supervise launch-day execution and promptly escalate issues that could delay or compromise the launch.

• Track post-launch performance in relation to defined goals.

• Monitor metrics such as sales, conversion rate, traffic, ranking, reviews, advertising performance, inventory status, and marketplace listing health.

• Prepare launch performance summaries for leadership.

• Analyze what succeeded, what did not, and what adjustments should be made for future launches.

• Own the company's new product launch process.

• Build, document, and refine launch checklists, timelines, templates, and workflows.

• Conduct post-launch reviews and capture lessons learned.

• Enhance launch efficiency, accountability, and cross-functional visibility over time.

• Act as the central point of contact for all new product launches.

• Keep stakeholders informed about launch status, blockers, deadlines, and next steps.

• Drive accountability across departments without needing direct authority over every contributor.

• Ensure leadership has clear visibility into upcoming launches and launch readiness.

⛳️ Requirements

• 3+ years of experience in product launches, project management, ecommerce operations, marketplace management, or a similar field.

• 3+ years of experience as a product manager for an Amazon-first brand.

• Strong project management skills with the capability to manage multiple launches simultaneously.

• Experience working with Amazon, ecommerce, or marketplace product listings.

• Excellent attention to detail and ability to meet deadlines.

• Proficient in coordinating across multiple teams and external partners.

• Comfortable with project management tools, spreadsheets, and reporting dashboards.

• Strong written and verbal communication skills.

• Experience in the supplement, CPG, health and wellness, or regulated consumer products industry (preferred).

• Familiarity with Amazon Seller Central or Vendor Central (preferred).

• Understanding of Amazon listing requirements, variation structures, FBA readiness, and launch advertising (preferred).

• Experience collaborating with creative, compliance, supply chain, and marketing teams (preferred).

• Experience in developing launch processes, SOPs, or operational workflows (preferred).

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and career growth.

• Flexible work hours and remote work options.

• Employee discounts on company products.