Product Growth Marketing Manager

This is a fully remote position, open to applicants in Brazil, +2 more states.

📋 Description

• Engage in a consistent weekly meeting with Product Managers to assess the roadmap, feature performance, and usage analytics.

• Independently evaluate customer adoption, usage patterns, and behavioral data to uncover opportunities for expansion, upselling, and monetization.

• Develop business cases, identify target segments, and convert data insights into revenue-generating strategies.

• Create positioning statements, messaging, in-product guides, content, or sales enablement materials as warranted by validated opportunities.

• Transform validated opportunities into actionable launch and expansion strategies.

• Coordinate with sales, product, and marketing teams to align on go-to-market strategies and timelines.

• Utilize usage and behavioral data to pinpoint customer-journey friction points and implement measurable improvements in onboarding and activation.

• Conduct research on Ideal Customer Profiles (ICP) and perform LATAM-specific market and customer analyses to guide the product roadmap and regional go-to-market strategy.

• Oversee product-led revenue Key Performance Indicators (KPIs), including feature adoption, expansion/upsell revenue, monetization, activation, and conversion.

• Present results and insights to Product teams and leadership.

⛳️ Requirements

• Analyze product usage and behavioral data independently, formulate strategies from it, and drive measurable incremental revenue.

• Proficiency with product analytics tools such as Amplitude, Mixpanel, Google Analytics, Looker, or similar platforms.

• Over 5 years of experience in B2B SaaS within product marketing, growth marketing, or a combined product/growth role.

• Hands-on experience collaborating directly with Product Management on a regular and structured basis.

• Demonstrated success in launching products or features, preferably in a product-led growth context.

• Strong analytical mindset with the ability to navigate dashboards and prepare messaging documents.

• Exceptional written and verbal communication abilities.

• Skill in translating complex, data-driven insights into clear product messaging and materials.

• Attention to design and user experience.

• Capacity to collaborate effectively with product management, sales, and marketing teams.

• Strong project management skills with the ability to juggle multiple initiatives simultaneously.

• Self-driven and proactive, demonstrating ownership and accountability.

• Enthusiasm for technology and an understanding of industry and AI trends.

• Proficiency in English, Portuguese, and Spanish.

• Bachelor’s degree in marketing, business, or a related discipline (MBA is a plus).

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career advancement.

• Flexible work arrangements and a supportive work environment.