Growth Lead

This is a fully remote position, open to applicants in India.

📋 Description

• Identify, engage, and cultivate lasting relationships with esteemed practitioners, including open-source maintainers, conference speakers, community leaders, technical bloggers, newsletter authors, and reputable vendor DevRel figures.

• Develop a comprehensive map of authentic influence across platforms such as LinkedIn, YouTube, X, Discord, Reddit, GitHub, and industry-specific forums.

• Obtain endorsements, testimonials, forewords, guest posts, and co-created content, transforming relationships into commercially viable contributions.

• Provide community insights and emerging topic intelligence to commissioning and the Portfolio Director.

• Design and implement title-specific promotional campaigns before and after publication.

• Focus campaign efforts during launch periods and intentionally maintain momentum following the launch.

• Collaborate with Growth and commissioning teams on metadata, keyword alignment, and audience-specific messaging.

• Monitor and report on campaign performance, review velocity, sentiment, community engagement, and the correlation between activities and sales.

• Establish relationships with vendor partners, training providers, certification bodies, conference organizers, universities, bootcamps, and technical training organizations.

• Identify and secure bulk purchasing opportunities while exploring licensing and long-term collaboration models.

• Coordinate with sales and marketing teams to convert partnership opportunities.

• Build and engage developer and practitioner communities on GitHub, Reddit, Discord, Stack Overflow, and specialized forums.

• Plan and facilitate webinars, AMAs, expert panels, technical workshops, and conference collaborations.

• Drive direct list growth through free events, vendor partnerships, co-branded landing pages, and community activations.

• Implement a structured program for expert endorsements and credible reviewer outreach.

• Activate reader communities to generate post-launch review momentum and monitor review volume, quality, and sentiment.

• Create systems that ensure visibility after launch and prepare credibility assets prior to publication.

• Deliver commercial performance, including rank performance, product page conversion, expert network contributions, owned audience reach, partnership revenue, bulk revenue, and timely community insights.

⛳️ Requirements

• Genuine fluency in a technical community and credibility among practitioners.

• Ability to engage in authentic conversations with engineers; prior engineering experience is not mandatory.

• Experience in developer relations, community management, technical marketing, or a similar outward-facing role within the technical domain.

• An existing network within the relevant vertical is a significant advantage.

• Experience in campaign ownership, including planning, sequencing, and measuring outcomes.

• Commercial judgment and comfort with being evaluated on outcomes instead of mere activities.

• Strong written communication skills and the ability to represent Packt in public settings.

• Familiarity with data, including Amazon performance metrics, campaign analytics, reach, conversion, and ranking.

• Capability to identify relevant expert influencers rather than solely depending on follower counts.

🏝️ Benefits

• Bonus scheme

• 5-day working week

• 25 days annual holiday (in addition to bank holidays)

• Flexible hours: choose how, when, and where you work within India

• Training programs and certification

• Group medical insurance

• Wellness initiatives

• Growth opportunities and internal mobility

• Social collaboration and knowledge-sharing

• Healthy work-life balance

• Peer-to-peer recognition

• Personal growth and career progression