Product Growth – Apps

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Strategy for onboarding flow - creating and enhancing the initial user experience to promote activation rather than mere registration.

• Activation frameworks - clarifying what constitutes "activation" for each product or client, and developing a system to guide users to that point.

• Strategy for commitment screens and paywalls - focusing on copy, layout, timing, and A/B testing to optimize conversion while maintaining user trust.

• Monetization strategy - encompassing pricing presentation, upsell sequencing, trial-to-paid transitions, and considerations for expansion revenue.

• Retention and lifecycle management - conducting cohort analysis, identifying churn, implementing win-back programs, and creating engagement loops to sustain ARPU over time.

• Culture of A/B testing - fostering a robust and agile experimentation practice grounded in proper statistical principles.

• Client-facing growth audits - analyzing client funnels comprehensively and providing actionable insights.

⛳️ Requirements

• Demonstrated experience in managing onboarding and activation for a consumer application, SaaS product, or subscription service.

• Proven history of significantly enhancing activation rates or decreasing time-to-value through structured experimentation.

• In-depth knowledge of paywall and commitment screen dynamics - able to explain why identical offers yield different conversion rates based on framing, timing, and context.

• Proficient in ARPU, ARPPU, LTV, payback period, and understanding their interrelations; capable of discerning when each metric is applicable and when it can mislead.

• Experience in executing a rigorous A/B testing program - knowledgeable about statistical significance, novelty effects, and determining when to conclude a test.

• Strong skills in cohort analysis - adept at pinpointing churn inflection points, segmenting by activation status, and modeling the effects of changes in the funnel.

• Familiarity with behavioral psychology principles that enhance effective onboarding (such as progress mechanics, social proof, loss aversion, and commitment consistency).

• Effective client-facing communication abilities - skilled at translating funnel analysis into clear strategic recommendations for a non-technical audience.

• Comfortable collaborating across product, data, and marketing disciplines - this role encompasses all three areas.

• Nice to have:

• Experience in ecommerce conversion and post-purchase monetization (upselling, subscriptions, loyalty programs).

• Knowledge of analytics tools such as Mixpanel, Amplitude, PostHog, Braze, or similar platforms.

• Understanding of paid acquisition mechanics — knowledgeable about how upstream CAC decisions impact downstream LTV.

• Experience in developing growth frameworks that can be utilized by others, rather than solely executing the work personally.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health benefits including medical, dental, and vision coverage.

• Flexible working hours and remote work options.

• Professional development opportunities and access to training resources.

• Supportive company culture that promotes work-life balance.