Product Analytics Specialist

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Design, implement, and optimize the digital measurement and analytics strategy for LATAM's digital products and channels.

• Measure and analyze end-to-end conversion funnels, including acquisition, activation, adoption, conversion, upgrades, renewals, and referrals.

• Create and maintain executive and operational dashboards to monitor product, marketing, digital experience, and growth KPIs.

• Generate advanced analyses on user behavior, cohorts, segmentation, and Product Analytics.

• Develop actionable insights and recommendations to enhance user experience, boost conversion, and accelerate growth.

• Define, implement, and validate digital measurement plans, including event instrumentation, conversions, and metrics.

• Develop projection models and analyses regarding leads, activations, conversions, revenue, and growth indicators.

• Support the definition and tracking of North Star metrics, OKRs, and business KPIs.

• Collaborate cross-functionally with Product, Marketing, Sales, Technology, Data, and Growth teams.

• Contribute to the growth of SMEs and the democratization of technology through cloud-based administrative and accounting solutions.

⛳️ Requirements

• Professional degree in Engineering, Business Administration, Digital Marketing, Statistics, Economics, Data Science, or related fields.

• Minimum of 3 years of experience in digital analytics, product analytics, growth analytics, revenue analytics, or business intelligence.

• Proven experience in analyzing digital conversion funnels, particularly for lead generation and digital sales websites.

• Proficient in digital analytics tools such as Amplitude.

• Advanced experience with Google Looker Studio.

• Intermediate knowledge of Excel, SQL, and Power BI.

• Experience with experimentation and A/B testing tools like Optimizely, VWO, AB Tasty, Optimize, or similar platforms.

🏝️ Benefits

• 100% virtual work modality.

• Schedule: Monday to Friday.

• Permanent contract with benefits.

• Benefits plan, well-being, and work-life balance.

• Ongoing support for continuous learning, professional growth, and personal development.

• Inclusive and diverse work environment.