Principal Strategist, Ad Measurement

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of best practices for advanced measurement and performance validation, encompassing incrementality testing, lift studies, attribution, and experimental design within the CTV landscape.

• Collaborate with Customer Success to create, assess, and interpret customer measurement methodologies.

• Guide clients by converting intricate measurement outcomes into straightforward, actionable business insights while effectively communicating confidence levels and limitations.

• Lead both internal and external training on measurement rigor and analytical best practices.

• Provide measurement-driven insights for go-to-market strategies, including playbooks, positioning, and enablement resources.

• Analyze customer engagement insights to uncover patterns and opportunities for product strategy and roadmap discussions.

• Work with external measurement vendors and the Engineering team to define and implement advanced measurement solutions.

• Act as an escalation point for complex post-launch measurement issues and conduct structured analyses.

• Keep abreast of the evolving CTV and AdTech measurement landscape.

• Become a trusted advisor in measurement and deliver insights that facilitate informed business decisions.

• Build and expand partner relationships focused on incrementality, MMM, and attribution.

• Propel improvements in churn, revenue growth, and customer sentiment related to heightened measurement requirements.

⛳️ Requirements

• Over 8 years of experience in customer-facing solutions, product, analytics, or technical roles, with a focus on measurement strategy, performance validation, or intricate analytical problem-solving.

• Previous experience in AdTech, MarTech, or performance marketing.

• Direct experience with incrementality testing, lift studies, attribution, or experimental measurement frameworks.

• Capability to simplify complex technical and analytical concepts into clear, executive-level recommendations.

• A customer-centric approach and ease in guiding clients through complicated post-launch performance validation and optimization.

• Demonstrated ability to collaborate with Product, Engineering, Customer Success, and external partners to enhance customer outcomes.

• Proficiency in identifying performance gaps, troubleshooting issues, and suggesting actionable solutions.

• Familiarity with the CTV and performance marketing ecosystem, particularly measurement and attribution providers, is highly preferred.

🏝️ Benefits

• People-first company culture.

• Recognized as one of Ad Age’s Best Places To Work in 2026.