Principal Product Marketing Manager

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Take ownership of the positioning, messaging, and value propositions for Firefly tailored to creative professionals, effectively translating intricate AI capabilities into straightforward, engaging customer value.

• Collaborate with inbound PMM teams to convert customer insights and use cases into an outbound marketing strategy for the Firefly offering aimed at Creative Cloud desktop app users, incorporating integration with existing workflows and the AI-native advancement of Creative Cloud desktop applications.

• Lead the marketing strategy for Firefly directed towards creative professionals, overseeing the journey from awareness and discovery to usage and retention, while closely partnering with channel owners and cross-functional marketing teams.

• Develop and manage comprehensive launch plans; create creative briefs and maintain a discerning eye on channel execution across social media, Adobe.com, email, and paid advertising.

• Formulate and oversee post-launch optimization strategies based on usage data, pinpointing customer progress in their Firefly journey and identifying interventions that promote adoption.

• Contribute to the PMM viewpoint on Firefly's business performance, linking marketing strategy to adoption and engagement metrics.

• Collaborate with cross-functional teams to ensure a consistent messaging approach throughout the broad product landscape and strategic partnerships.

• Empower GTM and marketing teams to comprehend, articulate, and amplify the value of Firefly.

• Influence the product roadmap through customer insights and market analysis, advocating for customer needs throughout the product development process.

⛳️ Requirements

• Over 8 years of experience in product marketing, marketing, or a related discipline, focusing on strategy and execution for innovative products.

• A strong enthusiasm for new technologies, creative products, and the creative sector, with extensive knowledge of the GenAI landscape.

• Comprehensive PMM skills encompassing positioning, messaging, launch strategies, and post-launch optimization.

• Demonstrated ability to craft compelling, enduring product positioning that translates technical capabilities into customer value, driving engagement and adoption.

• Experience in launching AI or technically intricate products, with a talent for differentiation in a swiftly changing competitive environment.

• Strong product intuition — actively engaging with roadmaps and championing customer needs throughout the product lifecycle.

• Ability to shift seamlessly between high-level strategy and hands-on execution within a dynamic, cross-functional setting.

• Capacity to excel in ambiguous and rapidly evolving contexts, with a proactive approach to action and problem-solving.

• Insightful and data-driven, possessing genuine curiosity about customers — you delve into research and communicate directly with users.

• Strong point of view — you present a clear perspective, challenge when necessary, and effectively navigate within a large and complex organization.

• Outstanding communication and storytelling abilities, coupled with executive presence, enabling you to craft narratives that resonate with diverse audiences.

• Capability to mentor and foster the development of junior team members.

🏝️ Benefits

• Health insurance

• 401(k) matching

• Flexible work hours

• Paid time off

• Professional development opportunities