Principal, Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Grasp the psychology behind physician referrals and establish LifeStance as a premier referral destination.

• Develop and sustain the business development content portfolio.

• Outline the engagement strategy for referral partners through automated email, SMS, and various marketing channels.

• Create campaign briefs for execution by our demand-generation team.

• Keep an up-to-date perspective on our competitive landscape.

• Collaborate closely with sales leadership and field teams in clinician liaisons.

• Offer messaging updates and collateral assistance to the clinician recruiting team.

⛳️ Requirements

• 5–8 years of experience in B2B product marketing, with a minimum of 3 years directly supporting a field or inside sales team.

• Proven skills in positioning and messaging.

• Proficiency in crafting campaign briefs.

• Experience with CRM tools, specifically Salesforce.

• Strong operational discipline.

• Credibility in sales.

• Candidates must be legally authorized to work in the United States.

• Must demonstrate awareness, inclusivity, sensitivity, humility, and experience in interacting with individuals from diverse ethnic backgrounds, socioeconomic statuses, sexual orientations, gender identities, and various cultural aspects.

🏝️ Benefits

• Medical insurance

• Dental coverage

• Vision benefits

• Accidental Death & Dismemberment (AD&D) insurance

• Short and long-term disability insurance

• Life insurance

• 401k retirement savings plan with employer matching

• Paid parental leave

• Paid time off

• Holiday pay

• Employee Assistance Program