Principal Product Manager – Steerage & Financial Incentives

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop a new product line that integrates financial incentives with HealthJoy’s healthcare benefits engagement platform.

• Determine the appropriate approach for development, acquisition, or partnership, and identify infrastructure collaborators.

• Lead decisions related to regulatory frameworks, financial models, and operational design.

• Take ownership of the incentive and compliance framework, including member rewards and reimbursement triggers.

• Work collaboratively with legal and benefits advisors to ensure regulatory compliance.

• Create and rigorously evaluate unit economics, pricing strategies, underwriting assumptions, and risk structures in collaboration with Finance.

• Outline behavior-change journeys, identify influence points, establish measurement methodologies, and define outcomes needed from interdependent teams.

• Craft the go-to-market strategy, positioning, sales support, and market narrative tailored for brokers and consultants.

• Establish operational standards while managing the ROI, retention, expansion, and renewal value proposition.

• Influence various teams, including Clinical Programs & Member Experience, Engineering & Data, Finance, Legal & Compliance, Network & External Partners, Product Marketing, and Sales.

• Report directly to the Chief Product Officer, operating with a high degree of autonomy and executive access.

⛳️ Requirements

• Over 10 years of product management experience, with significant tenure at a senior or principal level.

• Proven experience as the lead PM on a product, without a Group Product Manager above them.

• Bachelor’s degree or equivalent professional experience.

• Background in healthcare, benefits, insurance, or fintech is preferred.

• Experience in launching a new product from the ground up, facing partner dependencies, regulatory restrictions, and commercial pressures.

• Business-owner mentality, capable of managing P&L logic and intricate product details.

• Proficiency in compliance-related discussions and leading conversations with legal counsel.

• Expertise in financial modeling, including unit economics and stress-testing pricing frameworks.

• Experience in driving outcomes across teams without formal authority.

• Go-to-market experience in channel-driven environments that involve brokers and consultants.

• Familiarity with AI, including tools for research, synthesis, specification drafting, and competitive analysis.

• Insight into AI-driven personalization and recommendations in regulated healthcare settings.

• Capability to draft product briefs and compliance memoranda, as well as present pricing models and member journeys.

• An MBA or a background in healthcare, law, or finance is advantageous but not mandatory.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance packages.

• HSA contribution matching.

• Stock options available for eligible positions.

• 401k matching program.

• Paid parental leave.

• Company-funded Short Term and Long Term Disability insurance.

• Flexible paid time off (PTO).

• Open calendar policy.

• Significant autonomy and direct interaction with executive leadership, legal, finance, and commercial teams.

• Potential for advancement into a General Manager role with full P&L responsibility.