Principal Product Manager, Seller Acquisition

This is a fully remote position, open to applicants in Utah.

📋 Description

• Take charge of the strategy and roadmap for the initial 90 days of the in-product seller experience, from trial to first sales.

• Lead the Seller Acquisition Product Team at Big Cartel.

• Manage the in-product journey for new sellers, encompassing trials, onboarding, shop discovery, and first orders.

• Collaborate across various functions including design, engineering, marketing, customer success, data, growth, and product marketing.

• Deliver, assess, and refine solutions promptly.

• Design, execute, and analyze experiments and A/B tests aimed at enhancing conversion and activation rates.

• Partner with Growth Marketing on SEO, GEO, paid acquisition, social marketing, engagement triggers, and product-led growth strategies.

• Leverage data and direct customer feedback to inform product and cross-functional growth recommendations.

• Measure and clearly communicate impact in alignment with the company's strategic objectives and priorities.

• Report directly to the Co-CEO.

• Establish priorities and maintain accountability for seller and business outcomes.

⛳️ Requirements

• Candidates must be located in the United States; US-based only.

• Proven experience in managing growth, activation, onboarding, and monetization/conversion for a consumer or self-serve subscription product.

• Strategic and economic fluency in areas such as consumer channel acquisition, unit economics, conversion, activation, retention, CAC, LTV, and cohort analyses.

• Understanding of the dynamics between B2B and B2C products.

• Proficient in AI-native operations, including research synthesis, competitive analysis, modeling, reporting, and prototyping with AI.

• Strong commercial instincts that connect product decisions to measurable business results.

• A passion for e-commerce and a knack for simplifying complex products.

• Ability to prioritize and execute swiftly while balancing user experience, business objectives, and timelines.

• A robust analytical mindset and comfort in using data to inform decisions.

• Capability to navigate between strategic vision and detailed execution.

• Focus on high-leverage points and empower cross-functional teams effectively.

• Willingness to adopt and embody Big Cartel’s values while embracing its high-performance culture.

• Over 10 years of product management experience, preferably with significant time spent in growth, activation, or subscription conversion.

🏝️ Benefits

• Medical coverage.

• Dental coverage.

• Vision coverage.

• 401k with employer match.

• Flexible time off.

• Mental health resources.

• Fully remote work.