Principal Product Manager – Growth, Social & Community

This is a fully remote position, open to applicants in New York.

📋 Description

• Take ownership of the social and community aspects of Fanatics' interconnected sports ecosystem from start to finish.

• Develop the growth strategy for the ecosystem, including social mechanics, roadmap, and build order.

• Track consumer social trends and evaluate their impact on Fanatics.

• Create product-led acquisition loops through invitations, referrals, friend discovery, sharing, and social features.

• Establish identity, public profiles, reputation, and a cohesive social graph across various Fanatics verticals.

• Facilitate discovery based on friends' actions and implement a secure privacy model.

• Design fan experiences that revolve around moments, context, emotions, generosity, and timing.

• Foster community and shared experiences to enhance retention.

• Manage the strategy for gamification, progression, group competition, squad competition, and rewards.

• Define and evaluate the value of social levers using metrics such as acquisition cost, retention, cross-product LTV, and product penetration.

• Rapidly prototype and present products to fans using a small, AI-focused team.

• Assess success through metrics like acquisition cost reduction, social connection density, cross-product transitions, retention, engagement, Fanatics ONE growth, login adoption, and partner-team engagement.

⛳️ Requirements

• A minimum of eight years in product management, including experience with growth and social, community, or network products at a consumer scale.

• Proven track record in developing social products where value is derived from user interactions and understanding graph construction.

• Experience in managing growth metrics and advocating for a product roadmap.

• Background in both acquisition and retention strategies.

• Proficient in crafting narratives that align the company and collaborating with engineers and designers for swift product delivery.

• Capability to build prototypes quickly and abandon unsuccessful initiatives efficiently.

• Familiarity with consumer social products and insights into fan behaviors.

• Skill in making decisions with limited information and pivoting based on data insights.

• Ability to write queries, design tests, engage in discussions about incrementality with data scientists, and differentiate genuine growth from seasonal influences.

• Experience in moderating user-generated content, handling abuse, and managing bad actors.

• Background in launching social or user-generated content in a regulated or high-scrutiny environment is a plus.

🏝️ Benefits

• Full-time employment.

• Bonus compensation.

• Benefits information can be found at https://benefitsatfanatics.com/.

• Opportunity to develop the social layer for one of the largest fan bases in sports.

• Significant investment in the product vision.

• Collaboration across all Fanatics products.

• Work alongside Product, Design, Engineering, and Data partners.