Principal - Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and sustain dashboards, scorecards, and reporting tools to assess marketing performance, pipeline contributions, campaign ROI, and lead conversion rates.

• Examine customer, prospect, and market data to uncover trends, whitespace opportunities, and growth segments for Uniti Fiber.

• Collaborate with marketing leadership to evaluate brand awareness, demand generation success, and channel effectiveness.

• Provide insights regarding pricing, competitive positioning, customer behavior, and market penetration.

• Generate executive-ready presentations, reports, and recommendations based on analytical findings.

• Assist in forecasting, planning, and the formulation of annual marketing strategies through data-driven analysis.

• Aid in enhancing data quality, reporting methodologies, and workflow efficiency across marketing systems and business tools.

• Engage cross-functionally with Sales, Product, Finance, and Operations to ensure alignment of metrics and reporting definitions.

• Convert complex data into straightforward business recommendations for non-technical stakeholders.

• Spot opportunities for automation, segmentation, and enhanced campaign targeting.

⛳️ Requirements

• A bachelor’s degree in marketing, business, analytics, statistics, finance, or a related field, or equivalent professional experience.

• A college degree with 8+ years of professional experience, including 3-4 years in a supervisory role; or 12+ years of professional experience in a related field with 3-4 years of supervisory experience; or an equivalent combination of education and relevant professional experience is required. Strong experience with BI and reporting tools such as Power BI, Tableau, or similar platforms.

• Advanced proficiency in Excel and experience handling large datasets.

• Familiarity with SQL, CRM platforms, and marketing data environments.

• A robust understanding of funnel metrics, campaign attribution, segmentation, and performance measurement.

• Outstanding written and verbal communication skills.

• Strong organizational skills, keen attention to detail, and the capacity to manage multiple assignments simultaneously.

• Ability to exercise sound judgment and translate analysis into actionable business decisions.

• Preferred Qualifications

• Experience in telecommunications, fiber infrastructure, wholesale, enterprise technology, or B2B services.

• Proficiency with Salesforce, marketing automation tools, and dashboard creation.

• Knowledge of pricing analysis, market sizing, and competitive intelligence.

• Experience in supporting executive teams with strategic reporting and business reviews.

• Understanding of KPI development for enterprise sales and marketing organizations.

🏝️ Benefits

• Comprehensive health and wellness benefits.

• Opportunities for professional development and growth.

• Competitive salary and performance-based incentives.

• Flexible work arrangements and a supportive work environment.