Principal – GTM Enablement

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take charge of the design and implementation of enablement programs aimed at enhancing seller readiness, adoption, and productivity.

• Lead the go-to-market (GTM) change management strategy, which includes plans for adoption, behavior reinforcement, and measuring outcomes.

• Create and disseminate sales communications, such as newsletters, launch announcements, process updates, and policy modifications.

• Act as a liaison among Sales, Onboarding, Customer Success, Marketing, Product, and RevOps, while ensuring the seller's perspective is represented.

• Advocate for enablement priorities in cross-functional planning and proactively identify risks or obstacles.

• Design and implement enablement programs that encompass tools, messaging, onboarding, and product information.

• Oversee the enablement calendar and program roadmap, detailing milestones, responsibilities, and success criteria.

• Assist in the planning and execution of the Sales Kickoff (SKO) alongside the Marketing team.

• Develop and sustain sales plays and runbooks for acquiring new logos, expanding accounts, competitive displacement, and vertical-specific strategies.

• Integrate MEDDPICC and Veriforce’s sales methodology into training content and coaching sessions.

⛳️ Requirements

• A minimum of 5 years of experience in sales enablement, revenue programs, or a closely related field.

• Proven track record of leading GTM change management for the rollout of tools, processes, or policies.

• Excellent written communication abilities.

• Experience in program management, including planning deadlines, tracking dependencies, and overseeing multiple workstreams.

• Knowledge of MEDDPICC or similar enterprise sales methodologies.

• Capability to coach sellers on qualification and deal strategies.

• Collaborative and proactive interpersonal style.

• A positive, accountable attitude with a strong sense of ownership regarding outcomes.

• Practical experience with Salesloft and/or Salesforce CRM is preferred.

• Proficiency in using CRM or BI tools to assess enablement impact and identify areas for improvement is preferred.

• Experience in B2B SaaS, online marketplaces, energy, utilities, or industrial/contractor markets is preferred.

• Successful completion of a background check is mandatory for all job offers.

🏝️ Benefits

• Collaborate with a global team.

• Enjoy 100% employer-paid medical and dental insurance for employees.

• Receive monthly contributions to Health Savings Accounts.

• Benefit from a 401(k) match that is immediately fully vested.

• Take advantage of exceptional time off benefits.

• Get paid time off for volunteer opportunities.

• Access remote work possibilities.