Principal Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish and lead the performance marketing strategy and experimentation timeline, including channels, creative, targeting, and landing pages.

• Take ownership of competitive analysis and channel benchmarking to discover new paid or emerging platforms for testing.

• Develop a multi-persona campaign strategy and messaging across paid search, paid social, and content syndication channels, engaging both technical practitioners and decision-makers instead of focusing on a single persona.

• Oversee and optimize global paid media campaigns and budgets across Google, YouTube, LinkedIn, Reddit, and emerging platforms, reallocating expenditures based on CAC, pipeline contribution, and ROI by channel.

• Implement and expand paid social initiatives aimed at awareness that drive account engagement and pipeline generation.

• Manage the Qualified.com platform to create personalized, targeted digital experiences on our website to foster pipeline growth and account engagement.

• Develop and scale content syndication and database growth initiatives to enhance the marketing database.

• Propel conversion rate optimization on paid landing pages in collaboration with web marketing and product marketing teams.

• Oversee agency and vendor partnerships executing campaigns, ensuring accountability for quality, timelines, and performance against objectives.

• Manage brand awareness metrics (share of voice, impression share, engagement) and correlate them with pipeline effects.

• Collaborate with marketing operations to establish and maintain attribution infrastructure linking top-of-funnel awareness activities to pipeline and revenue results.

• Monitor, analyze, and report on funnel performance, conversion rates, attribution, and ROI.

• Develop automation workflows using internal and external AI tools, ensuring that growth experiments are executed efficiently and at scale.

• Work closely with BDRs and sales teams to ensure that leads from paid campaigns are transitioned effectively, providing the necessary context to help sales prioritize and convert them.

⛳️ Requirements

• A minimum of 5 years of experience in digital marketing or growth marketing within the B2B SaaS or infrastructure software sectors.

• Profound expertise in managing paid media campaigns.

• Strong grasp of attribution, conversion tracking, and marketing analytics.

• Experience with platforms such as Google Ads, LinkedIn Ads, Reddit Ads, and various analytics tools.

• Familiarity with AI search trends, GEO, AEO, and optimizing content for LLM visibility.

• A strong analytical mindset with the capability to convert data into actionable insights.

• Excellent communication and project management abilities.

• Experience in fast-paced startup or high-growth environments.

🏝️ Benefits

• Health insurance

• Retirement plans

• Flexible work arrangements

• Professional development