Principal Events Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the comprehensive execution of a global portfolio encompassing Tier 1 and Tier 2 third-party and proprietary events, converting global strategy into specific plans, timelines, and deliverables.

• Take ownership of the planning and execution of industry conferences, sponsorships, hosted experiences, and proprietary programs across various regions.

• Collaborate with Product Marketing, Growth Marketing, Field Marketing, Content, Design, Sales, SDRs, and Marketing Operations to implement integrated event campaigns.

• Propel event programs that yield measurable pipeline and customer engagement through meeting initiatives, lead capture, attendee journeys, and post-event follow-ups.

• Oversee global sponsorship initiatives and contractual obligations, including booths, staffing, speaking opportunities, customer events, and executive activations.

• Manage agencies and vendors responsible for production, logistics, shipping, and on-site execution.

• Handle event budgets, forecasting, and expenditure tracking.

• Direct project management across intricate workstreams, fostering stakeholder alignment and accountability.

• Create scalable processes, templates, and workflows to ensure consistent global execution.

• Offer daily guidance and mentorship to event managers and coordinators.

• Monitor performance, assess pipeline influence, and deliver post-event analysis and insights in collaboration with Marketing Operations.

• Continuously assess programs to enhance attendee experience, operational rigor, and overall effectiveness.

• Execute additional tasks as assigned.

⛳️ Requirements

• Over 10 years of B2B marketing experience, particularly in Tier 1 global industry events, Demand Generation, or Field Marketing with an enterprise focus.

• A proven history of driving pipeline creation, acceleration, and revenue impact in rapidly growing environments.

• Strong understanding of executive-level engagement and messaging tailored for complex buying committees and large-scale deals.

• Extensive experience utilizing Salesforce and Tableau to assess pipeline health and provide reporting for executives.

• Exceptional capability to navigate uncertainty, lead cross-functional teams, and establish processes from the ground up.

• B2B SaaS experience is highly preferred.

• A Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.

🏝️ Benefits

• Employer-subsidized medical, vision, and dental coverage for full-time employees.

• 401k match to assist you in saving for the future (50% of your contribution up to the first 6% of your eligible pay).

• Monthly stipend to enhance your work and productivity.

• Flexible Time Away Program, along with Sick Time Off.

• US employees automatically receive Smartsheet-sponsored life insurance, short-term, and long-term disability plans.

• US employees are entitled to 12 paid holidays per year.

• Up to 24 weeks of parental leave.

• A personal paid Volunteer Day to support community initiatives.

• Opportunities for professional growth and development, including access to Udemy online courses.

• Company-funded perks, including a counseling membership, local retail discounts, and a personal Smartsheet account.

• Teleworking options available from any registered location in the U.S. (specific to the role).

• Market-competitive incentive opportunities.