Principal Creative Intelligence Analyst

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the analysis of creative performance for complex, high-investment, and strategically significant accounts.

• Take ownership of creative performance evaluations, testing insights, and future recommendations for creative and testing strategies.

• Align analysis with client business objectives and lower-funnel metrics such as CAC, ROAS, CPA, and LTV.

• Utilize upper-funnel and engagement metrics like thumbstop rate, hold rate, and CTR to identify creative variables.

• Distinguish between creative effects and media effects, identify ad fatigue, and evaluate creative mix diversification and journey-stage coverage.

• Assess creative assets across various formats, fidelity, messaging angles, hooks, visual treatments, creators, and voice.

• Offer specific, actionable guidance to the Creative Studio and strategists.

• Develop and refine hypotheses, test plans, tagging and naming standards, learning records, readout structures, and team transitions.

• Experiment with new methodologies, document insights, and establish repeatable standards.

• Generate high-quality reference work and provide peer review, coaching, and constructive feedback.

• Manage measurement and creative evaluations for complex tests; implement hypotheses, sample sizes, statistical significance, and incrementality practices.

• Convert findings into prioritized recommendations for media, strategy, and the Studio.

• Present and justify work in weekly highlights, monthly insights, quarterly deep dives, post-flight analyses, pitches, and strategic discussions.

• Create and oversee AI-enhanced dashboards, learning records, and cross-client creative libraries.

• Collaborate on tagging, naming, tooling, and propose solutions for tool deficiencies.

• Review and edit AI-generated content prior to client submission.

• Keep an eye on industry creative and media performance, competitor trends, cultural shifts, and agency benchmarks.

• Manage priorities across various accounts and projects, communicating progress, risks, blockers, options, and recommended actions proactively.

• Work collaboratively with Creative Studio, Creative Strategy, Performance Media, Influencer/Creator, Client Partner teams, project managers, and Product.

⛳️ Requirements

• 7-10+ years of experience in digital marketing, performance creative, paid social analytics, or creative strategy.

• Proven track record of managing high-stakes client analysis, ideally within an agency setting.

• Ability to independently tackle ambiguous challenges, follow directions, and take ownership of projects from inception to completion.

• Experience in designing or enhancing workflows, frameworks, and standards, transforming them into repeatable practices.

• Exceptional attention to logical inconsistencies, weak evidence, and unsupported conclusions.

• Extensive knowledge of paid social and video platforms, including Meta, TikTok, Pinterest, Google, and YouTube.

• Familiarity with Amazon and marketplaces, Streaming and Linear TV, online video, and audio is a plus.

• Proficient in Google Analytics, Motion, Bliss Point, Tableau, or Looker.

• Experience utilizing AI-assisted tools such as Claude, Gemini, Waldo, and Motion for insight generation, data analysis, and consumer research.

• Ability to evaluate and edit AI outputs before they reach clients.

• Strong analytical skills and comprehension of advertising creative.

• Experience presenting complex analyses to clients and senior stakeholders.

• Willingness to support recommendations with solid evidence.

• Excellent interpersonal skills with the ability to influence without authority across remote teams.

• Comfortable managing workflows and cross-functional communication using Monday.com, Google Workspace, and Slack.

🏝️ Benefits

• Unlimited paid time off.

• Fully remote work environment.

• Flexible work arrangements.

• 20 paid holidays.

• Medical, Dental, Vision, Life & Disability insurance.

• Flex Spending Accounts.

• Retirement plan with a match of up to 4% of contributions at 100%.

• Fringe benefits.

• Forma services.

• Unlimited Telemedicine and Teletherapy at no cost.

• Thankful giving initiatives.

• Equity opportunities.

• Birthing parents are entitled to 16 weeks of leave at full pay.

• Partners receive 12 weeks of parental leave.

• On-demand learning opportunities.

• Mentorship program.

• Leadership and management development programs and resources.

• Discretionary performance bonuses.