Principal Account Manager – Measurement and ROI Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate to develop detailed business plans alongside strategic partners, ensuring alignment of data-driven insights with their revenue, growth, and operational objectives.

• Act as the trusted executive-level liaison for major enterprise accounts, enhancing routine discussions from tactical campaign execution to impactful business results.

• Jointly lead Executive Business Reviews and strategic planning meetings, crafting compelling narratives that link program results to the partner's overall aspirations.

• Independently gather, consolidate, and verify diverse datasets from internal databases.

• Assess the direct financial and brand ROI from sampling and influencer campaigns.

• Serve as the internal architect for success measurement, mastering our proprietary ROI frameworks while proactively collaborating with product marketing on competitor methodologies, A/B testing models, and market trends to ensure our tracking systems are top-notch.

• Design and oversee strict client success metrics, usage trackers, and data scorecards to monitor performance against shared partnership objectives.

• Work closely with Sales and Account Management leadership on account planning, whitespace identification, and deal shaping to enhance renewal and repurchase strategies.

• Function as the primary insights representative for Product and Engineering teams, translating complex partner reporting needs into clear technical requirements and specifications to automate and enhance our data pipelines and internal ROI dashboards.

• Convert intricate data into clear, concise, and visually engaging presentations and dashboards for direct client sharing.

• Engage in strategic client meetings to present data insights, address technical methodology inquiries, and showcase product value.

⛳️ Requirements

• Profound understanding of market research, consumer behavior, and brand marketing.

• Extensive analytical expertise with a background in collecting and interpreting data from multiple sources.

• Highly skilled in Excel, PowerPoint, Google Analytics, Postico, and Amazon Web Services.

• Exceptional organizational abilities and a keen attention to detail.

• Strong verbal and written communication skills, complemented by excellent presentation capabilities.

• Experience with database reporting and data visualization tools.

• Excellent teamwork and interpersonal abilities with a proven track record of fostering robust relationships with key stakeholders.

• Demonstrated thought leadership with a successful ability to influence strategies and achieve objectives.

• Eagerness to thrive in a fast-paced, ever-evolving, and occasionally ambiguous environment.

• Must be ambitious, resourceful, inquisitive, and a quick learner.

• Capability to transform raw datasets into clear, digestible charts and scorecards.

• Ability to interpret technical metrics (e.g., click-through rates, sentiment, impressions) and translate them into business value and revenue outcomes for clients.

🏝️ Benefits

• Commitment to promoting diversity and inclusion.

• Equal employment opportunities (EEO).

• Flexible work arrangements.

• Opportunities for professional development.