PPC Strategist

This is a fully remote position, open to applicants in New York.

📋 Description

• Develop and oversee paid advertising initiatives across Google Ads, Microsoft Ads, Meta (Facebook and Instagram), and LinkedIn Ads.

• Conduct keyword research, audience targeting, and competitive analysis to enhance campaign effectiveness.

• Optimize campaigns for conversions, CTR, ROAS, and cost efficiency through continuous testing and data evaluation.

• Craft compelling ad copy and collaborate with designers to create high-performing creative assets.

• Manage budgets and bidding strategies to achieve maximum return on ad spend.

• Create and present client-facing performance reports that provide clear, actionable insights.

• Oversee conversion tracking and analytics using Google Tag Manager, Google Analytics, and relevant platform pixels.

• Facilitate client meetings, provide performance updates, and maintain ongoing communication to cultivate strong, consultative relationships.

• Own the entire campaign strategy, directing contractors and utilizing AI tools to aid in execution and implementation.

• Collaborate with account managers and clients to ensure campaigns align with overall business objectives.

• Stay updated on platform changes, algorithm updates, and emerging trends in PPC.

⛳️ Requirements

• A minimum of 3 years of direct experience managing PPC campaigns for small to mid-sized businesses across Google Ads, Microsoft Ads, Meta Ads, and LinkedIn.

• Demonstrated experience in a client-facing role, with the capacity to build relationships, lead meetings, and communicate PPC performance effectively to non-technical audiences.

• Strong copywriting capabilities with a proven ability to create ad copy that drives conversions.

• Expertise in conversion tracking, audience segmentation, and retargeting strategies.

• Ability to analyze campaign data and provide clear, actionable recommendations.

• Experience managing client accounts across diverse industries.

• Comfortable working independently in a remote setting while remaining aligned with team strategies.

• Must reside within the continental United States.

• Must have legal authorization to work in the U.S. without employer sponsorship, both now and in the future.

🏝️ Benefits

• Health, dental, and vision insurance.

• Simple IRA with a 3% dollar-for-dollar company match.

• Paid time off starting at 12 days per year, increasing with tenure up to 30 days for long-term team members.

• 9 paid holidays, with the option to substitute for a cultural or religious holiday that is meaningful to you.

• Fully remote work environment, allowing you to work from wherever you excel.

• HeyTaco peer recognition program, a small but meaningful way for teammates to appreciate one another.