PPC Specialist, Google Ads

This is a fully remote position, open to applicants in Serbia, +3 more countries.

📋 Description

• **Responsibilities**

• **Campaign Build & Setup**

• - Create and initiate search, display, and performance campaigns

• - Organize campaigns in alignment with strategy and account requirements

• - Execute keyword targeting and select appropriate match types

• - Upload and oversee ad creatives and extensions

• **Optimization & Performance Management**

• - Perform continuous campaign optimizations

• - Modify bids, budgets, and targeting based on performance metrics

• - Spot opportunities to enhance CTR, CPC, and conversion rates

• - Track pacing and performance trends

• **Search Term & Negative Management**

• - Conduct regular analyses of search terms

• - Detect irrelevant traffic and incorporate negative keywords

• - Fine-tune keyword targeting to boost efficiency

• - Sustain clean and scalable keyword structures

• **Reporting & Insights Support**

• - Assist in performance reporting and analysis

• - Highlight performance fluctuations and anomalies

• - Collaborate with senior team members to derive insights

• - Ensure data integrity across platforms

⛳️ Requirements

• **Must-Haves (Non-Negotiable)**

• - 3–5 years of direct experience with Google Ads

• - Solid grasp of campaign structure and optimization techniques

• - Proficiency in search term analysis and negative keyword strategies

• - Capability to manage multiple campaigns concurrently

• - Strong analytical and problem-solving abilities

• - Excellent English communication skills (both written and verbal)

• - Ability to work autonomously with minimal oversight

• **Nice-to-Haves**

• - Experience with Performance Max and YouTube advertising

• - Familiarity with GA4 and conversion tracking methods

• - Experience with call tracking systems

• - Exposure to additional paid channels (Meta, LinkedIn, etc.)

• - Experience working with clients based in the US

• - Familiarity with reporting tools or dashboards

• **Ideal Candidate Profile**

• - Highly detail-oriented and focused on data

• - Execution-oriented with strong platform knowledge

• - Comfortable navigating Google Ads on a daily basis

• - Proactive in recognizing optimization opportunities

• - Organized and process-oriented

• - Thrives in a high-paced performance-driven environment

🏝️ Benefits

• - **Remote Work:** Work from any location—our team is global, and we prioritize work-life balance.

• - **Growth Opportunities:** As an integral member, you'll have the opportunity to shape your position and advance with us.

• - **Innovative Culture:** Become part of a team that is enthusiastic about utilizing data to address challenges and drive success in a swiftly changing market.