PPC Specialist, Google Ads

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Develop and initiate search, display, and performance advertising campaigns.

• Organize campaigns in alignment with strategy and account requirements.

• Execute keyword targeting and specify match types.

• Upload and oversee ad creatives and extensions.

• Perform continuous optimization of campaigns.

• Modify bids, budgets, and targeting according to performance metrics.

• Discover opportunities to enhance CTR, CPC, and conversion rates.

• Track pacing and observe performance trends.

• Conduct regular analyses of search terms.

• Identify irrelevant traffic and implement negative keywords.

• Fine-tune keyword targeting to boost efficiency.

• Maintain organized and scalable keyword structures.

• Assist in performance reporting and analytical assessments.

• Highlight changes and anomalies in performance.

• Collaborate with senior team members to derive insights.

• Ensure data integrity across various platforms.

⛳️ Requirements

• 3–5 years of practical experience with Google Ads.

• Solid grasp of campaign structure and optimization techniques.

• Experience in search term analysis and negative keyword strategies.

• Capability to manage multiple campaigns concurrently.

• Strong analytical skills and problem-solving abilities.

• Excellent English communication skills, both written and verbal.

• Ability to work autonomously with minimal oversight.

• Experience with Performance Max and YouTube campaigns (Nice-to-Haves).

• Familiarity with GA4 and conversion tracking (Nice-to-Haves).

• Experience with call tracking platforms (Nice-to-Haves).

• Exposure to additional paid channels (Meta, LinkedIn, etc.) (Nice-to-Haves).

• Experience collaborating with US-based clients (Nice-to-Haves).

• Familiarity with reporting tools or dashboards (Nice-to-Haves).

🏝️ Benefits

• Remote Work: Operate from anywhere—our team is worldwide, and we prioritize work-life balance.

• Growth Opportunities: As an essential member, you'll have the opportunity to shape your role and advance with us.

• Innovative Culture: Join a team dedicated to using data to tackle challenges and achieve success in a fast-paced market.