PPC Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Strategize, create, and oversee comprehensive Google Ads campaigns from inception to execution.

• Administer various Google Ads campaign types, including Google Search, Performance Max, Display, YouTube, Shopping, and others.

• Examine CPL, ROAS, CAC, conversion rates, search impression share, CTR, CPC, and attribution metrics.

• Execute structured A/B testing across keywords, ad copies, landing pages, audiences, offers, bidding strategies, and campaign frameworks.

• Craft search ad copy, messaging strategies, and keyword plans that align with customer intent and business objectives.

• Enhance campaigns to boost qualified lead volume across both service-oriented and ecommerce sectors.

• Incorporate lead quality feedback from CRM and sales teams into campaign strategies.

• Manage and allocate substantial ad budgets while achieving target CPL, CPA, and ROAS objectives.

• Conduct keyword research, search term analysis, negative keyword management, competitor analysis, and account optimization.

• Ensure accurate conversion tracking, Google Tag Manager setup, GA4 integration, enhanced conversions, offline conversion tracking, and attribution precision.

• Monitor and improve landing page effectiveness while collaborating with CRO teams.

• Convert campaign performance data into reports for clients or internal stakeholders, emphasizing trends, insights, and suggested actions.

⛳️ Requirements

• Over 4 years of practical experience in managing Google Ads campaigns.

• Ideally, experience within a digital marketing or performance agency environment.

• Demonstrated success in executing lead generation campaigns for US-based businesses.

• Significant experience in managing Google Ads for home service companies in the US.

• Ability to present Google Ads campaign results, ad samples, or pertinent case studies related to US home service campaigns.

• Advanced proficiency in Google Ads, Google Ads Editor, Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Merchant Center.

• Solid understanding of keyword research, match types, negative keywords, Quality Score, audience targeting, remarketing, bidding strategies, conversion tracking, and attribution.

• Advanced experience with Search, Performance Max, Shopping, Display, and YouTube campaigns.

• Comprehensive understanding of lead generation funnels, conversion tracking, offline conversion imports, enhanced conversions, and CRM integrations.

• Familiarity with Google Lead Form Ads and CRM platforms such as GoHighLevel, HubSpot, or Salesforce.

• Strong grasp of GA4 and best practices in landing page CRO.

• Google Ads Certification is mandatory.

• Proficient in Excel or Google Sheets for reporting, analysis, and performance forecasting.

• Exceptional written and verbal communication skills in English.

• Experience with Meta Ads, TikTok Ads, or Microsoft Ads is a plus.

• Updated resume including shareable links to Google Ads campaign samples, case studies, or relevant work examples.

• A brief overview of experience managing Google Ads for US home service companies.

• 2–5 examples of Google Ads campaigns, ad copies, landing pages, dashboards, or case studies from US home service businesses.

• Consent to share submitted materials or removal of confidential client information as needed.

🏝️ Benefits

• Full-time remote position.

• Must be willing to work during Pacific Standard Time (PST) business hours.

• Starting pay: USD $4.00 per hour.

• Requirement for a dependable computer/laptop.

• Stable high-speed internet connection is essential.

• A quiet workspace is necessary.

• Backup solutions for internet and power must be in place to ensure uninterrupted productivity.