PPC Specialist

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Establish, oversee, and enhance paid search campaigns

• Assist the SEM team with a variety of tasks, analyses, and reporting

• Collaborate closely with the broader paid search team to expand online visibility and drive conversions

• Ensure campaigns achieve a positive ROI to meet targeted outcomes

• Handle multiple accounts simultaneously

• Monitor and manage bidding strategies, targeting parameters, budgets, search terms, and other key account metrics

• Oversee the development of extensive keyword lists

• Implement innovative copy suggestions

• Set campaign budgets and align them with campaign objectives

• Offer recommendations and execute strategies for keyword and targeting prospects

• Stay informed about trends and advancements in the search engine and PPC industry

• Leverage data-driven insights to identify opportunities

⛳️ Requirements

• Minimum of 1 year of proven experience in performance marketing, including the creation, management, and execution of paid search campaigns on Google and Bing ads

• Proficiency in MS Excel and data analysis

• Google/Bing ads certification is advantageous

• Strong analytical capabilities

• Creative thinking ability

• Exceptional attention to detail

• Strong skills in relationship building

• Strategic thinker with the capability to develop innovative paid search strategies

• Ability to effectively present information to diverse audiences

• Experience in managing moderate to large scale paid search accounts

• Skilled in campaign performance analysis and digital traffic metrics

• Familiarity with paid search tools for performance analysis and auditing, such as SEM Rush and Google Search Console

• Demonstrated experience in utilizing smart bidding strategies (tROAS, tCPA, maximize conversion, maximize conversion value)

🏝️ Benefits

• Equal employment opportunities

• Prohibits discrimination and harassment