PPC Specialist

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Establish, oversee, and enhance paid search initiatives.

• Assist the SEM team by conducting analyses and preparing reports.

• Ensure campaigns generate a positive ROI while meeting the set objectives.

• Handle multiple paid search accounts simultaneously.

• Supervise bidding strategies, targeting configurations, budgets, search terms, and account performance metrics.

• Develop extensive keyword lists.

• Implement innovative copy suggestions.

• Set campaign budgets and align them with campaign objectives.

• Execute strategies for keyword and targeting opportunities, campaign structuring, DSA, and PMax.

• Track trends and advancements in the search engine and PPC industry.

• Analyze data to uncover opportunities and suggest performance enhancements.

• Collaborate with Sales, Data, Product, and other key stakeholders to accomplish business objectives.

• Report directly to the SEM Manager.

⛳️ Requirements

• Minimum of 2 years of demonstrated experience in performance marketing.

• Experience in creating, managing, and executing paid search campaigns on Google Ads and Bing Ads.

• Proficient in MS Excel and data analysis.

• Strong analytical capabilities.

• Creative thinking skills.

• Exceptional attention to detail.

• Strong skills in building relationships.

• Ability to think strategically and devise innovative paid search strategies.

• Capability to effectively present information to various audiences.

• Experience managing moderate to large-scale paid search accounts.

• Skilled in analyzing campaign performance and digital traffic metrics.

• Familiarity with paid search tools like SEMrush and Google Search Console for performance analysis and auditing.

• Proven experience in utilizing smart bidding strategies, including tROAS, tCPA, maximizing conversions, and maximizing conversion value.

• Comprehensive understanding of PPC best practices, principles, and standards.

• Good grasp of PPC’s role in the broader digital marketing landscape.

• Proven track record of meeting targets and delivering results that positively impact ROI and revenues.

• Ability to effectively manage multiple tasks in a deadline-driven environment.

• Google/Bing Ads certification is advantageous.

🏝️ Benefits

• Competitive salary and performance bonuses.

• Opportunities for professional development and career advancement.

• Flexible work environment and remote work options.

• Comprehensive health and wellness benefits.

• Collaborative and dynamic team culture.