PPC Marketing Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Take charge of the strategy, execution, and enhancement of Google Ads and Meta Ads campaigns.

• Ensure precise conversion tracking, comprehensive reporting, and effective budget management.

• Oversee and refine campaigns from the strategy phase through to execution.

• Manage bidding, budgets, keyword strategies, ad copy, landing page suggestions, and A/B testing.

• Handle conversion tracking utilizing GA4, Google Tag Manager, Meta Pixel, Google Ads, and UTM parameters.

• Evaluate campaign performance and generate essential metrics, including CPL, CPS, CP-COCA, budget pacing, and channel effectiveness.

• Reconcile reports across Google Ads, Meta, Five9, CallRail, and BI platforms.

• Collaborate with cross-functional teams to address tracking challenges and enhance campaign outcomes.

⛳️ Requirements

• Over 5 years of practical experience in managing Google Ads.

• Significant experience handling Meta (Facebook/Instagram) Ads.

• Proficient in Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking methodologies.

• Experience in managing high-volume lead generation campaigns that yield measurable ROI.

• Strong analytical skills, along with expertise in reporting and Excel.

• Experience working with developers to implement tracking solutions and address technical challenges.

• Preferred: Experience within the legal sector or in legal lead generation.

• Preferred: Familiarity with Five9, CallRail, SEMrush, landing page optimization, and conversion rate optimization (CRO).

• Preferred: Google Ads and/or Meta certifications.

🏝️ Benefits

• Competitive compensation and incentives