PPC Coordinator, Display Ads Specialist

📋 Description

• Develop, execute, and oversee PPC campaigns across Search, Display, and Video platforms.

• Establish and monitor display ad campaigns on platforms such as Taboola, Outbrain, and other native advertising networks.

• Conduct keyword research, perform A/B testing, segment audiences, and optimize bids.

• Implement and manage tracking pixels, UTM tagging, and various attribution tools.

• Analyze and report on the performance of campaigns, focusing on key performance indicators.

• Work collaboratively with creative and content teams to ensure landing pages are aligned with advertising messages.

• Engage in continuous testing, learning, and improvement based on analytics and prevailing industry trends.

⛳️ Requirements

• A minimum of 2 years of practical experience in PPC (Search and Display).

• Demonstrated experience with Taboola and Outbrain advertising platforms.

• In-depth knowledge of various attribution models (first click, last click, linear, data-driven, etc.).

• Proficiency in Google Ads, Google Analytics, Tag Manager, and other native ad platforms.

• Familiarity with UTM tracking and cross-channel attribution methodologies.

• Strong skills in Excel/Google Sheets, along with experience in creating reporting dashboards.

• Exceptional communication and project management abilities.

• Detail-oriented, analytical, and self-motivated.

• Nice to Have: Experience in the language services or B2B SaaS sectors.

• Nice to Have: Background in programmatic or retargeting platforms.

• Nice to Have: Understanding of SEO and CRO principles.

🏝️ Benefits

• Fully remote work environment.

• Opportunity to collaborate with an international team.