Portfolio Management Content Writer

This is a fully remote position, open to applicants in United States.

📋 Description

• Create authoritative and comprehensive content focused on Strategic Portfolio Management, strategy execution, and related business challenges.

• Convert the client's evolving SPM positioning into distinct and clear content aimed at CIOs, strategy teams, and business executives.

• Craft competitor comparison articles, landing pages, and other mid- and bottom-funnel content targeting established SPM vendors and their potential buyers.

• Revise and enhance website and product content utilizing relevant SPM terminology and positioning.

• Produce practical, everyday content that links audience challenges to the client's product offerings.

• Adapt and repurpose concepts across various platforms, including blogs, articles, social media, website content, and other campaign channels.

• Approach content with a campaign mindset, assisting in the coordination of messaging across both owned and third-party channels.

• Conduct interviews with stakeholders and subject-matter experts to capture insights on the client's perspective and product differentiation.

• Integrate evolving messaging, enablement materials, positioning statements, and internal guidance into content development.

• Foster thought leadership that is human-centered, experience-driven, and credible to executive audiences.

• Identify opportunities to link existing OKR and strategy content to the client's broader SPM positioning.

• Collaborate actively with stakeholders and contribute ideas based on a thorough understanding of the SPM market and its clientele.

⛳️ Requirements

• Proven professional writing experience in Strategic Portfolio Management (SPM) or a closely related area within enterprise technology.

• Deep understanding of SPM buyers, especially CIOs, corporate strategy teams, and leaders responsible for capital and resource allocation.

• Familiarity with the established SPM competitive landscape and legacy vendors.

• Capability to clearly articulate and communicate complex B2B SaaS and AI concepts.

• Experience in creating content across various channels including blogs, website copy, landing pages, thought leadership pieces, social media, and long-form articles.

• Background in developing competitor comparison and product-positioning content.

• Ability to transform a core narrative or asset into a well-coordinated multichannel campaign.

• Strong skills in interviewing and collaborating with stakeholders.

• Comfortable working with evolving messaging and incomplete information.

• Proactive and self-directed approach with the ability to serve as a strategic thought partner.

• Quick learner of the client's product and differentiation while leveraging existing market knowledge.

• Knowledge of Gartner and Forrester's coverage regarding the Strategic Portfolio Management market.

• Experience writing for CIOs and enterprise strategy audiences.

• Familiarity with OKRs, strategy execution, project/portfolio management, and resource allocation.

• Experience with AI-native enterprise software positioning.

• Background in developing integrated B2B content campaigns as opposed to standalone assets.

🏝️ Benefits

• Initial engagement until the end of the year, with opportunities for adjustments or extensions based on performance.

• Starting with 45 hours per month.